2025 marks a pivotal year for performance marketing. As brands face increasing economic pressures, tighter regulations, and shifting consumer behaviours, the need for bold, strategic action has never been greater. This year at PI LIVE Europe, we’re putting brands in the spotlight – giving them the stage to share, challenge, and shape the future of the industry.

From retail media’s explosive growth to the power of first-party data in a privacy-first world, we’ll explore how businesses can future-proof their marketing strategies in an era of uncertainty. As platforms become more restrictive and TikTok’s future remains in question, we’ll look at how brands and publishers are diversifying their traffic sources, leveraging AI for smarter personalisation, and building high-value partnerships that drive long-term revenue.

But this isn’t just another conference – it’s a call to action. We’re inviting brands to take the mic, share what’s working, and debate what’s next. Whether you’re looking to scale performance, maximise attribution, or redefine your partnership strategy, PI LIVE Europe 2025 is where the industry comes together to move forward.