• 19-21 OCTOBER 2026
  • LONDON

The Festival of Partnerships

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PI LIVE Europe is built around practical content, meaningful conversations and the people shaping the future of partnership marketing.

From inspiring keynotes and expert-led discussions to interactive workshops, roundtables and specialist summits, every session is designed to give you ideas you can put into action—not just pages of notes.

Explore the agenda, hear from the industry’s leading voices and build a festival experience that’s right for you.

In the City

19 Oct •
• 6:00am–
10:00pm

PI LIVE in the City

The show starts before the doors open – and continues beyond the official programme. PI LIVE in the City is a programme of partner-hosted fringe events; breakfasts, roundtables, dinners and niche networking opportunities taking place across London on the eve of the festival and throughout the festival itself, outside of official PI LIVE events and timings.

Each event is hosted independently by one of our partners and designed to complement the official PI LIVE programme. Places are limited, some via application, some open and some by RSVP. The full listing goes live soon.

Want to host your own fringe event? See full details here or contact the team.

Eastcheap Records/In the City

19 Oct •
• 3:00pm–
6:30pm

Global Performance Marketing Awards (GPMA)

The GPMA celebrates the best performance and partnership marketing work from around the world. Doors and drinks reception from 15:00 (GPMA ticket holders only), ceremony from 15:45. Tickets and tables are booked separately from your festival pass.

PI LIVE festival pass holders without a GPMA ticket are invited to join after the ceremony from 19:30.

Eastcheap Records/In the City

19 Oct •
• 6:30pm–
7:30pm

VIP x GPMA Mixer

Secured your VIP pass? Get exclusive early access to the welcome party and enjoy the chance to mix and mingle with this year’s award winners and finalists before doors open to standard ticket holders.

Eastcheap Records/In the City

19 Oct •
• 7:30pm–
10:30pm

Welcome Party

From 7.30pm ’til late, join us for live music, drinks, networking and plenty of fun as we get everyone together and set the tone for the days ahead.

Old Billingsgate

20 Oct •
• 8:45am–
9:45am

Registration & Breakfast

Doors open. Collect your pass, grab breakfast and coffee, and get your bearings before the first sessions start.

Old Billingsgate

20 Oct •
• 9:00am–
4:30pm

Expo floor & Partner Village Open

Meet networks, platforms, agencies, publishers and technology partners across the main floor. Open all day — no session booking needed.

Direction Stage/Old Billingsgate

20 Oct •
• 9:45am–
10:00am

The Big Welcome

Our opening address sets the frame for the two days: where partnerships are heading, and what this year’s programme is built to answer.

IC Summit/The Steel Yard

20 Oct •
• 10:00am–
4:15pm

ICS Summit

A dedicated summit for the creator and influencer economy, running as its own programme at The Steel Yard, five minutes’ walk from Old Billingsgate. Storytelling, scaling creator programmes, measuring influence across the journey, and live creator pitch sessions.

Direction Stage/Old Billingsgate

20 Oct •
• 10:00am–
12:15pm

Main Stage: Morning Programme

Keynotes and headline sessions on the biggest shifts facing the channel — the end of the funnel, the future of the networks, and the leaders shaping what comes next.

Well Stage/Old Billingsgate

20 Oct •
• 10:10am–
12:10pm

Action Stage: Morning Programme

The practical stage. Tactical, example-led sessions you can act on the week you get back — strategy, measurement, editorial and partner mix.

IC Summit/The Steel Yard

20 Oct •
• 11:00am–
3:45pm

Workshops & Roundtables

Small-group, hands-on sessions.

The Partner's Arms

20 Oct •
• 12:00pm–
6:30pm

The Partner’s Arms

The festival’s pub. Open from midday until close for unstructured conversation, deal-making and a proper sit down. No agenda, no badge scanning — just the room you actually came to meet.

Old Billingsgate

20 Oct •
• 1:00pm–
2:00pm

Lunch & Networking

Lunch is served on the floor. Sessions pause across all stages so the whole festival is in one place at the same time.

Well Stage/Old Billingsgate

20 Oct •
• 1:50pm–
4:15pm

Action Stage: Afternoon Programme

Performance PR, the agency question, and what the networks’ next moves mean for everyone downstream.

Direction Stage/Old Billingsgate

20 Oct •
• 2:00pm–
4:40pm

Main Stage: Afternoon Programme

Sector deep-dives and headline partner sessions, closing with the regulatory and tracking conversations shaping the next twelve months.

Old Billingsgate

20 Oct •
• 4:40pm–
6:30pm

Closing Drinks

Sessions close and the bar stays open. The best conversations of day one usually happen here.

BrewDog Waterloo/In the City

21 Oct •
• 8:00pm–
1:00am

The After Party

The official festival after party. Doors 20:00, close 01:00. Included with your festival pass.

Direction Stage/Old Billingsgate

21 Oct •
• 9:45am–
10:00am

Chair’s Welcome

A short opening to set up day two and point you at the sessions worth your time.

Old Billingsgate

21 Oct •
• 8:45am–
9:45am

Registration & Breakfast

Doors open for day two. Breakfast and coffee served on the floor.

Old Billingsgate

21 Oct •
• 9:00am–
4:00pm

Expo Floor & Partner Village Open

The full exhibitor floor, open all day.

Direction Stage/Old Billingsgate

21 Oct •
• 10:00am–
12:20pm

Main Stage: Morning Programme

Agentic commerce, retail media’s lessons for affiliate, and the big social platform panel — Meta, Pinterest and Reddit on what they’re actually building.

Well Stage/Old Billingsgate

21 Oct •
• 10:10am–
12:40pm

Action Stage: Morning Programme

Trust, audience and the publisher landscape — including the closed user groups versus open web showdown.

AIP Summit/The Steel Yard

21 Oct •
• 10:15am–
4:15pm

AIP Summit

The AI in Partnerships Summit — a full day on what AI actually changes for the channel. Agentic commerce, AI as a monetisation layer, clickless partnerships, and building an AI-powered partnership programme with real tools.

AIP Summit/The Steel Yard

21 Oct •
• 11:00am–
3:45pm

Workshops & Roundtables

Day two’s small-group, hands-on sessions.

The Partner's Arms

21 Oct •
• 12:00pm–
6:30pm

The Partner’s Arms

Open again from midday. Your default meeting point for day two.

Old Billingsgate

21 Oct •
• 1:00pm–
2:00pm

Lunch & Networking

Lunch served on the floor, all stages paused.

Well Stage

21 Oct •
• 1:50pm–
3:50pm

Action Stage: Afternoon Programme

The Level Up track — negotiation, commercial skills and career growth clinics — plus solving the blockers in creator delivery.

Old Billingsgate

21 Oct •
• 4:00pm–
6:30pm

Closing Drinks

The festival closes.

CLick through the days

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AIP Mixer

Wednesday 2 September 2026 · London

Good conversations start before the conference does.

Find out more