As Founder and Director of the APMA – the UK’s affiliate and partner marketing trade body – Kevin leads the only organisation dedicated to advancing standards, insight, and growth across the industry.

The APMA exists to make affiliate and partner marketing better understood, more transparent, and easier to scale, for advertisers, agencies, tech platforms, and publishers alike. Through research, best-practice, policy leadership and events, it helps raise the bar for the entire channel.

Kev regularly speaks at events in the performance marketing and digital space, sharing insight, best practice and a deep understanding of how commercial models, regulation, and relationships are evolving and fit within the wider marketing ecosystem.