For over 13 years, Aneira has built partnerships that strengthen the customer experience, deepen loyalty and become sustainable commercial growth engines.

Repeatedly, she has joined businesses to build what didn’t previously exist: new partnership functions, new commercial propositions, new revenue streams and the operating models needed to scale them – including more than six years leading global partnership organisations inside FCA-regulated financial services businesses.

Today, Aneira specialises in building brands through technology, content, loyalty and distribution partnerships, using data to harness maximum growth and value.