I moved from Brazil to London 20 years ago with a dream. I started MG Empower from a coffee shop table, today, it’s one of the industry’s most influential independent global marketing agencies.

I founded MG Empower and grew it into a multi-million-pound business, leading it through acquisition, buyback and full restructure to where it stands today.

We work with global brands including Chopard, TikTok, Dior, Bumble, Unilever, Nespresso, Campari and Sol de Janeiro – delivering integrated campaigns across the UK, North America, EMEA, Middle East and LATAM.

MG Empower operates as a growth partner, not just an agency. Our work spans Influencer Marketing, Social, Brand Experience, Strategy, and Creative, grounded in cultural intelligence, commercial clarity and execution at scale.

Beyond the business, I’m a strong advocate for women in leadership and inclusive growth. I’m an Associate Partner of the World Woman Foundation, an ambassador for Gerando Falcões, and a trustee of the Brazilian Friends Foundation- actively supporting initiatives that amplify women’s voices across business, creativity and society.

I’ve been recognised by the Stevie Awards for Women in Business, The Drum Entrepreneur of the Year and Campaign’s 40 Over 40, and have spoken at global forums including Davos (World Economic Forum), Web Summit, SXSW and Cannes Lions. I’m also the founder and host of the Beyond Marketing podcast, conversations with founders, creators and culture-shapers on what it really takes to build today.

Faith, family and the belief that businesses are built by people, not transactions, are what ground everything I do.