With over nine years of dedicated experience in the affiliate and partnerships landscape, Pavlina specialises in building strategies that drive commercial revenue and high-impact partnerships. Currently leading the Affiliate and Partnerships team at News UK, she is at the forefront of evolving publisher-led eCommerce strategies for a premium portfolio of titles, including The Times and The Sun. Prior to moving to the publisher side, Pavlina spent five years at Artefact, rising to Head of Affiliates while managing high-performance portfolios across the Retail, Travel, and Finance sectors.