CEO & Co-Founder of esbconnect — we’ve sent 1BN+ emails for 600+ consumer brands, helping them acquire, convert, and retain customers at scale.

I’m passionate about performance marketing that actually performs. Especially in retail — where smart use of data, consent, and creativity makes all the difference.

Also: female founder, mum of two, and big believer in better parental leave and building space for women in leadership. Proud to be doing both.