Your journey to Build Profitable Partnerships starts here

Find out everything you need to know about the PI LIVE Europe 2024 show in the FAQs below.


A two-day conference and exhibition enabling publishers, agencies, advertisers and retailers to connect, build relationships and strike deals with brilliant networking and inspiring content to increase your profits in affiliate and partnership marketing.

3,000+ delegates, representing 60+ countries from the affiliate and partnership marketing ecosystem are expected to attend. Key demographics include publishers, influencers, agencies and advertisers alongside leading tech providers, innovative e-commerce startups and networks.

You will have access to the PI LIVE Europe mobile and web app, enabling you to peruse the delegate list, connect and arrange meetings at the show.

In addition to our official After Party (end of day one) we’ll have happy hour networking in the bars, wrap up drinks on the terrace and structured opportunities throughout.

The Global Performance Marketing Awards gala dinner will also take place the night before the show for those heading in the night before.

Yes. Complimentary barista-quality coffee will be available from our coffee stations. A variety of street food vendors from our partner, KERB London, will be located onsite where you can purchase breakfast and lunch. You will also be able to find fruit and delicious smoothies between sessions.

If you are looking for an alcoholic drink, head to the Sports Bar and Prosecco Lounge to celebrate a long day of negotiating deals with your team.

Water refill points will be available on-site and we encourage you to bring your own eco-friendly water bottle with you.

Tuesday, 22 October 2004
Show floor opens 8.00am
First sessions at 9.30am
Lunch networking from 12.30pm – 2.00pm
The last session finishes at 5.00pm
Official party from 7.30pm till late

Wednesday, 23 October 2024
Show floor opens 8.00am
First sessions at 9.30am
Lunch networking from 12.30pm – 2.00pm
The last session finishes at 4.30pm

Yes, we have a dedicated cloakroom in the vault where you can store coats and bags (subject to space) during show hours. No bags to be left overnight please.

Day-two-only passes might be available closer to the event. 

Please note ticket ‘swapping’ is strictly prohibited and ID will be required to pick up your ticket.


PI LIVE Europe takes place at Old Billingsgate in the heart of London on the 22 & 23 October 2024.

The full venue address is: 1 Old Billingsgate Walk Riverside, 16 Lower Thames St, London EC3R 6DX


Tickets are now available to purchase. Make sure to secure the best rate and book your pass HERE.

There are two ticket types available: Standard and VIP.

Each ticket provides access to inspiring sessions (live and on demand post event), unrivaled networking opportunities, access to the exhibition floor and event app access.

On-site you can also enjoy networking drinks, offsite party, barista-quality coffee, tea and water – all included in your pass.

Enhance your experience at PI LIVE Europe and enjoy all the benefits of the VIP upgrade:

  • Access to the VIP zone
  • VIP workstations
  • VIP happy hour networking
  • Free drinks and lunches
  • Reserved front row seats in conference theatres
  • Fast track registration on arrival
  • Priority pass and guaranteed place at the after-party
  • VIP Wrap-Up drinks
  • Printed logo on the badge
  • Welcome gift

There will be no Guest List tickets for the 2024 event.

We have limited capacity at Old Billingsgate and to uphold our commitment to fairness, we’ve established a fair use policy.

This policy is designed to ensure that a wide variety of unique companies can participate, particularly focusing on those individuals whose roles and seniority are most relevant to our event’s objectives.

As part of this policy, we are limiting the distribution of complimentary passes to two per advertiser or publisher. These passes can be acquired either through our retailer scheme or in the case of publishers provided by sponsors. To clarify, an advertiser may receive one pass from the retailer scheme and one from a sponsor, adhering to our two-pass maximum. Any combination exceeding two passes—for example, one from the retailer scheme and two from a sponsor—violates our fair use policy.

Registrations that surpass this limit will be revoked, and the individuals affected will be informed.

Please be aware that only retailers and publishers are eligible for complimentary passes from sponsors. These passes are not available to agencies, technology companies, networks, or Software as a Service (SaaS) providers.

This ensures that our sponsorship and retailer scheme benefits are allocated fairly and reach the most appropriate attendees.

The best discount will be available at ticket launch, with incremental price increases as the show gets close. Secure your pass now to lock in the lowest rate.

If you are purchasing two or more tickets, we can arrange this. Please contact us for details.

Yes. You can change the name by logging back into your registration on Swoogo and making the necessary changes. Name changes are permitted until 11 October 2024.

Yes. Please complete this form and we’ll do our best to email you an invitation letter within 3 business days.

You must have a confirmed ticket to the show to request a VISA letter.

Registration opens from 4.00pm on Monday, 21 October 2024 – we advise you to arrive early to avoid the anticipated queues on Tuesday morning.

To avoid delays, please ensure you have your QR code ready to scan at registration and a valid form of photo ID.

We offer a 7 days cooling off period when you can cancel your ticket.
All refund requests must be made by email to sales@hellopartner.com, within 7 days after ticket purchase to receive a full refund. Requests received beyond 7 days are not eligible for a refund, however you may request a name change up to 14 days before the event.


Yes. We have a brand new PI LIVE Europe web and mobile app this year. The event app will enable you to view the delegate list, arrange meetings before or during the event, view the agenda and much more. You can learn more about all available features. The app will be released 4 weeks before the event.

Plenty! There are multiple networking zones across three floors including the Partnerships Lounge in the Vault, perfect for catching up with friends old and new and securing that next profitable deal.

Back by popular demand, the outdoor yurt overlooking the river Thames is the ideal place to unwind with your team and get some fresh air. You can also catch up with your new contacts in the Networking Village up on the Mezzanine, overviewing the exhibition floor. Then end the day with a toast for your success at our Sports Bar and Prosecco Lounge.

Additionally, there are various cafes and catering stations throughout the venue offering a variety of options for conversations over a drink or bite to eat.

The event app will be available to all ticket holders to enable you to connect with each other no matter where you are.

We will be having an off site party on the evening of day one. Further details on the venue will be announced at a later date.

There will be various meeting zones which will be based around the venue enabling you to choose a dedicated space for your meetings with like-minded delegates.

The Vault will be our underground meeting hub, offering comfortable meeting spots, including the Partnership Lounge with meeting space for 200+ delegates, which you can book ahead of time via the event app. The perfect opportunity to align your brand to successful collaborations.

Also keep an eye for the Meeting Nooks, located on the ground floor and up on the Mezzanine, a perfect spot to discuss your next steps with the new partners.

For VIP pass holders you’ll get an exclusive access to the VIP Room, up on the Mezzanine level, where you will find comfy sofas for meetings and networking, work benches with power connections to catch up on your emails while enjoying free drinks and refreshments.

Don’t forget to schedule your meetings via the event app.

Yes. The Global Performance Marketing Awards will be back on 23rd October. Celebrating the most creative, strategic and innovative work across performance and affiliate marketing, make sure you don’t miss this exclusive networking event.

We will be announcing more information in due course – head to the dedicated website performancemarketingawards.com


Sponsorship Pack will be soon released. In the meantime, for more information please contact Drew from the sales team – sales@hellopartner.com or call +44 (0) 117 990 2960.

If you would like to volunteer at PI LIVE we’d love to hear from you. We welcome enthusiastic and organised volunteers with various event-related duties onsite. If this sounds like you and you’re eager to gain some further event experience please contact events@hellopartner.com. Volunteers must be over 18.


Please email events@hellopartner.com with your press credentials.


We have joined the #ONELESS PIONEER NETWORK to reduce and eliminate plastic bottled water in favour of refilling and reusing at our events.

BYOB and refill using water fountains around the venue.
Our graphics for the exhibition stands and signage are printed on fabric and we avoid using dates where possible so we can reuse it at future shows.
All of our lanyards and wristbands are made of recycled plastic.
Our food trucks/stands have a no plastic policy with their packaging and cutlery.
All our coffee cups are 100% compostable.
Recycling bins located around the venue.

Anything else?

If you have any further questions about PI LIVE which are not answered here, please get in touch with the events team who would be happy to help: events@hellopartner.com.

2023 Headline Sponsors
2023 Premier Sponsors

Check out our partners page for a full overview of exhibitors and sponsors.


Leave your details and we’ll let you know when we release applications for complimentary retailer passes.