I help brands and agencies improve and scale affiliate, partnership and performance demand generation programmes. From audits and strategy, through to partner recruitment, programme launch, B2B demand generation and fractional leadership. I provide senior independent support focused on measurable commercial growth.

With more than 13 years of experience across affiliate marketing, partnerships and performance lead generation, I have led complex programmes spanning consumer technology, financial services, healthcare, travel and regulated B2B and B2C markets.

Previously Head of Affiliates at KINESSO, I have advised senior client stakeholders, led specialist teams and developed acquisition strategies across multiple markets, platforms and partner models. My experience includes programme strategy, commercial modelling, partner recruitment, lead-generation design, network and platform selection, migrations, operating models and fractional channel leadership.

Through Partnerhance, I work with organisations that need senior specialist support to:

• Identify why an existing programme is underperforming or failing to deliver sufficient value
• Reset programme strategy, partner priorities, commercial models and measurement
• Identify and activate credible new partner-growth opportunities
• Design and mobilise new affiliate or demand-generation programmes
• Evaluate affiliate networks, platforms and migration decisions
• Provide accountable fractional leadership during growth, transformation or leadership gaps.

My approach combines commercial judgement, programme evidence and practical delivery experience. The objective is not to produce another generic strategy deck, it is to help leadership make better decisions, establish clear priorities and create an operating plan that teams can execute.