I’m a B2B SaaS marketing leader specialising in building and scaling EMEA marketing functions.

My focus is on turning marketing into a reliable source of pipeline and revenue, across demand generation, product marketing and regional go-to-market.

I’ve spent the past decade working across complex, multi-market environments, launching and scaling marketing in regions including DACH, France, Italy and the Nordics.

My approach is straightforward:
➤ Align marketing closely with sales and revenue goals
➤ Build integrated programmes rather than disconnected campaigns
➤ Focus on channels where trust already exists, particularly partnerships and creators

I’m particularly interested in how marketing is shifting toward more partner-led, performance-driven models, and how those scale across regions like EMEA.