In 2026, PI LIVE Europe evolves into the Festival of Partnerships – a reimagined campus experience across Old Billingsgate, The Steel Yard, and beyond, built around one idea: the future of partnerships and commerce is powered by data, creativity, and AI-driven collaboration.

This is where the world’s affiliate, performance, retail, and creator marketing communities unite to learn, connect, and grow. Across the main show, innovation zones, and new Underground Summits, we’ll explore how technology, intelligence, and human creativity combine to drive the next wave of partnerships.

Our ecosystem has moved far beyond classic affiliate. Today it spans retail media, commerce media, marketplaces, social commerce, creators, fintech, BNPL, loyalty, and publishers – all converging to redefine how brands build measurable growth.

Networking at our events is always designed with purpose. Our expanded Hosted Retailer Programme ensures that key decision-makers are onsite and ready to meet partners who can deliver results. Inside the show, collaborative learning comes to life through workshops, roundtables, and peer-led discussions designed to share knowledge and spark new ideas. Meanwhile, a new series of curated offsite Side Events, running before and after show hours, makes it easier than ever to turn those conversations into meaningful partnerships.

The celebration begins the day before, as the Global Performance Marketing Awards return in a refreshed lunchtime format – bringing the community together earlier and setting the tone for two days of insight, inspiration, and tangible outcomes.

One thing is certain – PI LIVE Europe isn’t just where deals get done – it’s where the future of partnership marketing is defined.