“The partnership marketing industry has always been defined by its ability to adapt and innovate. PI LIVE BuildLab is a rare opportunity to turn that instinct into something tangible, tools that the whole industry can actually use. We're at an inflection point right now; AI, retail media, creator commerce - the convergence happening demands that we stop just talking about change and start building for it. That's exactly what PI LIVE BuildLab is doing, and it's why Awin is proud to be part of this from the very beginning.”