- 19-21 OCTOBER 2026
- LONDON
A virtual build challenge where invited teams, armed with AI, MCP tools, or good old-fashioned ingenuity, build something the affiliate and partnerships industry can actually use, for free, forever.
The conversation about AI in affiliate and partnerships has been running for a while.
PI LIVE BuildLab is where we stop talking and start building.
A single theme is revealed just before the event. Teams have the day to design and ship a working prototype, working remotely from their own offices and locations. AI tools, MCP integrations, whatever combination gets the job done. The winner is announced live on stage at PI LIVE Europe in October.
No decks. No pitches. Just a working build - and a room full of people who want to see it!
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Virtual, one day
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8–10 invited
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PI LIVE Europe, Oct 2026
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Free
The theme is kept under wraps until just before the event. Teams are free to use any AI tools, models, or MCP integrations they choose, and AI use is actively encouraged.
Whatever you build must be freely available for the industry to use after the event. Not a product pitch. Not a paid tier. A genuine contribution to the community, usable by brands, agencies, affiliates, and/or creators.
Panel judged.
Public voted.
Builds are assessed by an independent panel on three things: how useful it is to the industry, how well it works, and how creatively the team approached the problem. The community vote, open to the wider affiliate and partnerships community, helps decide the winner.
Useful to the industry
How well it works
Creative approach
BuildLab is open to sponsors and partners of PI LIVE and the Festival of Partnerships.
Think your team belongs in the room? Apply now for one of a limited number of team spots. Teams must be at least 40% from the host company, though collaboration with clients is encouraged. Maximum team size is 5.
Don’t just take our word for it—here’s what the leaders behind the tech have to say about the BuildLab experience.
Spaces are limited and year one is deliberately small.
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