I direct multi-million-pound performance marketing strategies that scale cross-channel ROI across European markets. My role focuses on managing the Affiliate program across the UK and Europe, alongside overseeing Google Ads and Meta advertising initiatives. I deliver a strategic approach to web analytics, growth marketing, social media and affiliate program management.

At Panasonic, I have managed initiatives that drive customer engagement and expand online reach. By leveraging data-driven strategies and supporting cross-functional teams, I aim to optimise marketing performance and deliver impactful results. Passionate about fostering innovation and teamwork, I am dedicated to aligning marketing efforts with organisational goals to enhance customer experiences and achieve sustained growth.