- 19-21 OCTOBER 2026
- LONDON
AI isn’t changing marketing by improving models, it’s changing how people discover things, splitting the path to purchase across creators, communities, AI assistants, and search rather than any single gateway.
That shift turns the path to purchase into an ecosystem rather than a funnel, where visibility matters less than recommendation and owning attention matters less than earning trust, meaning no single channel can carry growth alone.
Affiliate marketing has quietly been solving these exact problems (rewarding outcomes, measuring influence across touchpoints, building mutually beneficial commercial relationships) for years, which is why partnerships, not any one technology or channel, are becoming the connective discipline other industries are only now catching up to.
The future of digital commerce won’t be defined by AI alone. Nor by creators. Nor by retail media.
It will be defined by the organisations that are best at connecting them.
That’s the new story of partnerships.
And that’s the conversation we invite you to join at PI LIVE Europe.
Conference Producer // PI LIVE
Consultant for OpenAI
Ex Meta and Amazon
Multi Founder
Podcaster
For over 25 years, digital marketing has run on one shape: the funnel.
Awareness at the top, conversion at the bottom, a straight line in between.
That shape is dying. Consumers now bounce around a scattered ecosystem of creators, communities, LLMs and algorithms that decide what deserves attention, often without touching a brand’s own website at all.
This keynote makes the case that this isn’t a channel shift, it’s a structural one: the end of a 25-year-old model of how growth happens.
Visibility is no longer enough. Owning attention is losing ground to earning trust. And no single channel, technology, or team can carry growth alone anymore.
It’s a provocative, energising look at the biggest shift in how brands are discovered since Google itself emerged, and an invitation to think about growth as an ecosystem to be earned, not a funnel to be filled.
Across the conference and two specialist summits, you will hear from the people leading the industry forward; the experts, innovators, trailblazers and challengers redefining how partnerships drive growth. These aren’t predictions. They are the people already putting the future of partnerships into practice.
01
A clearer view of where partnerships are heading, and what it means for your business.
02
Practical ideas from the people already adapting to AI-driven discovery, new customer journeys and beyond.
03
How to grow through innovative measurement strategies and emerging technologies.
04
New perspectives, meaningful conversations and connections that will continue long after the event.
Go beyond the AI headlines. Explore how Answer Engine Optimisation, LLM visibility, AI agents, attribution and the changing economics of discovery are already reshaping partnerships—and what that means for your business.
The lines between creator marketing and affiliate are disappearing. Discover how leading brands, creators and platforms are building partnership strategies for a creator-first world.
Affiliate marketing has long led the way, rewarding outcomes, measuring influence and building trusted commercial relationships.
Today, those same principles are shaping the future of commerce. As AI transforms discovery, creators reshape influence and technology redefines the customer journey, partnerships are becoming more important than ever.
That’s why this isn’t just another moment of change for our industry. It’s a moment of opportunity.
Wednesday 2 September 2026 · London