Plan Your Festival

PI LIVE Europe is built around practical content, meaningful conversations and the people shaping the future of partnership marketing.

From inspiring keynotes and expert-led discussions to interactive workshops, roundtables and specialist summits, every session is designed to give you ideas you can put into action—not just pages of notes.

Explore the agenda, hear from the industry’s leading voices and build a festival experience that’s right for you.

In the City

19 Oct •

• 6:00am–

10:00pm •

PI LIVE in the City

The show starts before the doors open – and continues beyond the official programme. PI LIVE in the City is a programme of partner-hosted fringe events; breakfasts, roundtables, dinners and niche networking opportunities taking place across London on the eve of the festival and throughout the festival itself, outside of official PI LIVE events and timings.

Each event is hosted independently by one of our partners and designed to complement the official PI LIVE programme. Places are limited, some via application, some open and some by RSVP. The full listing goes live soon.

Want to host your own fringe event? See full details here or contact the team.

In the City

19 Oct •

• 11:00am–

12:30pm •

Women in Affiliates Coffee Morning

First time at PI LIVE? Start here.

A coffee morning for early career women and non-binary people in affiliate and partnership marketing, the day before the doors open.

You’ll meet friendly faces before you need them, and pick up practical advice from the Women in Affiliates founder and the Hello Partner team on how to work the show.

Run in partnership with Women in Affiliates.

Apply to attend

Grow my career

Old Billingsgate

19 Oct •

• 2:30pm–

5:00pm •

Early Badge Pickup

Beat the queues. Swing by from 2.30pm on Monday to scan your QR code, collect your badge and get sorted ahead of the main event.

Eastcheap Records/In the City

19 Oct •

• 3:00pm–

6:30pm •

Global Performance Marketing Awards (GPMA)

The GPMA celebrates the best performance and partnership marketing work from around the world. Doors and drinks reception from 15:00 (GPMA ticket holders only), ceremony from 15:45. Tickets and tables are booked separately from your festival pass.

PI LIVE festival pass holders without a GPMA ticket are invited to join after the ceremony from 19:30.

Eastcheap Records/In the City

19 Oct •

• 6:30pm–

7:30pm •

VIP x GPMA Mixer

Secured your VIP pass? Get exclusive early access to the welcome party and enjoy the chance to mix and mingle with this year’s award winners and finalists before doors open to standard ticket holders.

Eastcheap Records/In the City

19 Oct •

• 7:30pm–

10:30pm •

Welcome Party

From 7.30pm ’til late, join us for live music, drinks, networking and plenty of fun as we get everyone together and set the tone for the days ahead.

In the City

20 Oct •

• 7:15am–

8:00am •

Run Club

Kick off PI LIVE Europe the right way.

Join us and our partner Sovendus for an easy 5k around some of London’s best landmarks before the doors open.

Meet outside Old Billingsgate on the riverside, where the food trucks are located
Tuesday 20th, 7.15am for a 7.30am prompt start
Conversational pace, all abilities welcome
Timed so you’ll have plenty of time to shower, change and be ready for the day

No watch pace, no drop-offs. Just a good way to wake up, get some air and meet a few faces before the festival kicks off.

RSVP required.

Old Billingsgate

20 Oct •

• 8:00am–

5:00pm •

Registration Open

Scan your QR code, pick up your badge and you’re in. Head down to The Vault for badge bling, cloakroom and yes, a coffee to get you started right.

Old Billingsgate

20 Oct •

• 8:00am–

10:30am •

The Breakfast Stop

Rise and refuel. Two KERB traders will be stationed outside from 8am until 10.30am, serving everything from healthy options to good old fashioned bacon butties. Fuel up before the sessions and meetings kick off.

Old Billingsgate

20 Oct •

• 8:30am–

5:00pm •

Expo floor & Partner Village Open

Meet networks, platforms, agencies, publishers and technology partners across the main floor. Open all day — no session booking needed.

Old Billingsgate

20 Oct •

• 9:30am–

5:30pm •

Partnerships Lounge Open

The Partnerships Lounge is back with more tables than ever. Book one through the app, 15 minutes at a time.

Old Billingsgate

20 Oct •

• 9:30am–

5:30pm •

VIP Club Open

Head to the top floor for the VIP Club, complete with a bar, workstations and comfy sofas. The Hosted Meetings brands are based up here all day, so the people you came to see are already upstairs. We’ve got a few surprises planned throughout the day too.

Access is for VIP pass holders and full Hosted Meetings Passes only.

Direction Stage/Old Billingsgate

20 Oct •

• 9:35am–

9:45am •

Chair’s Welcome

Opening remarks and what to expect from the Direction Stage today.

Housekeeping

Action Stage/Old Billingsgate

20 Oct •

• 9:35am–

9:45am •

Chair’s Welcome

A warm welcome to the Action Stage and an overview of what to expect.

Housekeeping

IC Summit/The Steel Yard

20 Oct •

• 9:35am–

9:45am •

Chair’s Welcome

A warm welcome to the IC Summit and an overview of what to expect.

Housekeeping

Peer Labs/The Steel Yard

20 Oct •

• 9:45am–

10:25am •

MMM Is Coming For Your Budget: What Are You Actually Doing About It?

Marketing Mix Modelling is reallocating budget across businesses right now, and it historically does not treat affiliate very well, undervaluing the model because the data feeding it is incomplete.

The APMA’s Founder, Kevin Edwards, has warned that these decisions could lead to real job losses if they aren’t corrected.

This is a peer-led room. Bring the specific way MMM or finance is squeezing your budget, and work through it with others facing the same fight from a different seat. No decks, no pitching – just practical next steps.

Our Promise to you

You'll leave with a clearer read on how MMM is undervaluing affiliate, real tactics other leaders are using to fight it, and one concrete move to take into your own budget conversation this quarter.

Prove the value, Win internal buy-in

Direction Stage/Old Billingsgate

20 Oct •

• 9:45am–

10:15am •

The End of the Funnel: Marketing’s Biggest Shift Since Google

Dr. Lauren IngramFounder & CEO, Next Big Thing

For over 25 years, digital marketing has run on one shape: the funnel.

Awareness at the top, conversion at the bottom, a straight line in between.

That shape is dying. Consumers now bounce around a scattered ecosystem of creators, communities, LLMs and algorithms that decide what deserves attention, often without touching a brand’s own website at all.

This keynote makes the case that this isn’t a channel shift, it’s a structural one: the end of a 25-year-old model of how growth happens.

Visibility is no longer enough. Owning attention is losing ground to earning trust. And no single channel, technology, or team can carry growth alone anymore.

It’s a provocative, energising look at the biggest shift in how brands are discovered since Google itself emerged, and an invitation to think about growth as an ecosystem to be earned, not a funnel to be filled.

Our Promise to you

You'll leave with a new model for growth, built for a scattered, AI-mediated ecosystem, that you can use to reframe how your organisation plans and measures marketing.

Prepare for AI agents, Win internal buy-in

Action Stage/Old Billingsgate

20 Oct •

• 9:45am–

10:15am •

What Publishers Should Charge Brands: The 2027 Playbook

Commission is only one line on a publisher rate card now. Brands pay for tenancy, content, data, exclusivity, audience access, creator amplification and increasingly for bespoke packages built from scratch.

So what should any of that cost?

This session gets practical about pricing in 2027. What brands will actually pay for, how to value different assets, when to bundle and when to unbundle, what commands a premium, and where publishers routinely leave money on the table. You will hear both sides of the negotiation, and leave with a clearer position to argue from the next time you are in one.

Our Promise to you

You'll leave with a pricing playbook that goes beyond commission: what to charge, why brands will pay it, and how to hold the line when they push back.

Benchmark my commercials, Grow beyond affiliate

Direction Stage/Old Billingsgate

20 Oct •

• 10:35am–

11:05am •

CMO Bingo: Are Marketing Leaders Playing to Win?

David LloydChief Customer Officer, Awin

Bingo cards at the ready. Awin Chief Customer Officer David Lloyd is putting the latest challenges facing CMOs on the board – from squeezed budgets and channel concentration to AI, measurement and the changing customer journey.

Drawing on brand new Awin research, we’ll play our way through where marketers are winning, where they’re losing, and what separates the most resilient from the rest. Along the way, we’ll reveal what the findings mean for affiliate marketing – and why partnerships could hold more of the winning numbers than marketers realise.

Spot the right insights, complete your game card first, and shout ‘BINGO!’ to win a prize.

At PI LIVE this year, everyone has a chance to get a win with Awin.

Our Promise to you

You'll leave with a clear view of what's actually squeezing CMOs right now, and why partnerships could hold more of the answer than marketers realise.

Action Stage/Old Billingsgate

20 Oct •

• 10:35am–

11:05am •

What Gen Z Loves vs What Gen Z Buys

Richard JacksonHead of B2B Content, Pion

Step into the future with Pion (the company that took Student Beans from a simple idea to a global platform reaching millions). In this session, Richard Jackson uncovers the brands winning the hearts, minds and wallets of young people today.

Drawing on fresh data from Pion’s latest PION100 study, he reveals the gap between what students say they love and what they actually spend on, and across which categories. Expect a deep dive into the most influential brands shaping youth culture, plus the emotional drivers, spending patterns and brand behaviours marketers need to stay relevant with the next generation.

Richard will also unpack the spending personas that show how 16 to 24 year olds really differ in their brand relationships, priorities and response to performance marketing – and share actionable strategies from brands already winning with Gen Z to build the kind of relevance and loyalty that converts.

Our Promise to you

You'll leave with fresh, brand-level data on how 16 to 24s actually spend, plus the spending personas to target them more precisely than broad 'Gen Z' assumptions allow.

Reach new audiences

Expert Clinics/The Steel Yard

20 Oct •

• 11:25am–

12:05pm •

Affiliate Fraud: Bring the Problem You Can’t Prove

63% of affiliate marketers cite fraud as their biggest challenge.
And it’s getting harder to spot. As AI accelerates, more sophisticated black-hat tactics are emerging, and the line between suspicious and provable is getting harder to navigate.
This isn’t a talk about fraud in general. It’s 30 minutes, one expert and your actual traffic problem.
Bring the thing you suspect but can’t quite prove. Leave with a clearer diagnosis, what to look for next and the action you should take.
Your chance to put a real fraud problem in front of an expert at PI LIVE – and get a next move in 30 minutes.

Our Promise to you

You'll leave with expert eyes on your actual traffic problem, a clearer read on whether what you suspected was fraud really is, and one concrete next move to start cleaning up your programme.

Find better partners, Fix tracking and attribution

Direction Stage/Old Billingsgate

20 Oct •

• 11:25am–

11:55am •

One Team, One Budget: Are Silos Holding Back Affiliate Growth?

George SullivanFounder & CEO, Sole Supplier

Aneira HeneryGlobal Head of Partnerships and Growth, loveholidays

Affiliate has always delivered performance, but does it reach its full potential when it sits separately from the rest of marketing?

This panel explores the rise of consolidated marketing teams and what it means for affiliate, partnerships, and performance channels.

Hear how brands are breaking down silos, aligning budgets, sharing insights, and creating stronger strategies across the customer journey, and whether a more connected approach is the future of growth.

Our Promise to you

You'll leave with a concrete structure for what a consolidated marketing/affiliate team actually looks like, plus the arguments for and against it.

Grow my career, Win internal buy-in

Action Stage/Old Billingsgate

20 Oct •

• 11:25am–

11:55am •

Partnership Pinball: Mapping the New Consumer Journey

Dipa ShahSenior Director of Merchant Development, Skimlinks

The customer journey increasingly looks less like a funnel and more like a pinball machine.

A consumer might discover a product through a creator, validate it in a community, ask an AI assistant for advice, search for reviews, find an offer through an affiliate and convert somewhere else entirely, with no neat sequence connecting one touchpoint to the next.

So how do marketers map a journey that refuses to move in a straight line?

How do you measure influence when multiple partners contribute to the outcome? Which signals actually matter? And what does attribution look like when no single channel can credibly claim the sale?

This session gets practical about the tools, data and measurement models marketers are using to understand fragmented journeys, and how brands can plan, invest and optimise for an ecosystem rather than a funnel.

Our Promise to you

You'll leave with practical tools and mindset shifts for mapping and compensating partners in a journey that no longer moves in a straight line.

Fix tracking and attribution, Prepare for AI agents

Old Billingsgate

20 Oct •

• 11:30am–

3:00pm •

Food Truck Feast with KERB

Five trucks, endless choices. Our festival vans will be serving from 11.30am to 3pm, grab food whenever works for you. If you want a proper sit-down, we’ve pencilled in 12.30 to 1.15pm as a suggested break, plenty of time to queue, eat and get back to the action.

IC Summit/The Steel Yard

20 Oct •

• 12:15pm–

12:45pm •

Proving Influence: Measuring Creators Across the Customer Journey

Jake BarnettFounder, Day1Data

Laura DonadioFounder, The Growth Collective

Farron ClarkFreelance Brand & Social Media Strategist

Influencer content drives value at every stage of the customer journey. It’s much more than brand awareness; and yes, influencers can convert. Very well.

This panel tackles measurement and attribution head-on: how to accurately measure creators across a non-linear journey, use dynamic commissioning to reward real impact wherever it happens, and get more out of MMM when creator influence doesn’t fit a neat, sequential model.

We’ll also bridge the language gap between influencer and affiliate teams, who often measure success in different terms, and explore what it actually takes to ensure influencer marketing is measured accurately and attributed fairly, so creators finally get credit for the value they drive, wherever it shows up in the journey.

Our Promise to you

You'll leave able to measure and reward creator influence across the whole journey, and speak the same measurement language as your affiliate team.

Prove the value, Scale creator work

Action Stage/Old Billingsgate

20 Oct •

• 12:15pm–

12:45pm •

The Devil Wears PR: How Editorial Influence Travels Across AI, Search & Social

Pavlina TheodoulouDirector of Affiliates & Partnerships, News UK

Chris WirasinhaCo-Founder, Linkby

Twenty years ago, The Devil Wears Prada explained invisible influence better than any marketing textbook. One editorial decision travelled from the runway, through the magazines, into the shops and onto somebody who thought they had chosen it themselves.

That chain still exists. It just runs through Google, AI assistants, social and creators now, and a single authoritative story can move through all four before anybody clicks anything.

So what does great PR look like when editorial influence no longer stops at the publication? This session covers how performance PR teams build stories designed to travel, earning authority across publishers, search, AI and social while delivering commercial impact you can actually report on.

From ideation and digital PR through to amplification, attribution and measurement, you will leave able to brief content that keeps working wherever the next customer discovery happens.

Our Promise to you

You'll leave able to brief and build Performance PR content that earns visibility across SEO, AEO and social at once, and prove it drove outcomes, not just coverage.

Get found in AI search, Reach new audiences

The Partner's Arms

20 Oct •

• 12:45pm–

1:45pm •

What We Actually Pay

Nobody in this industry knows whether they are paying over the odds, because commercial terms are the one thing brands never compare. Networks know every rate in the market. You know one, which is your own.

Bring your commission, tenancy, overrides, flat fees and platform costs. Nothing is recorded, written down or attributed. You leave knowing where you sit, what other people have successfully renegotiated, and how they asked for it.

Brands only. 25 places, Chatham House rule.

Benchmark my commercials

Peer Labs/The Steel Yard

20 Oct •

• 2:00pm–

2:40pm •

Affiliate’s Speed Problem: How Do You Prove Value Before the Budget Moves?

Paid media wins the budget because it’s fast. Leadership sees a number go up almost immediately.
Affiliate programmes often need longer to show truly incremental growth. Under pressure to prove results quickly, affiliate managers (often with networks and agencies pushing them hard) can fall back on voucher and cashback partners to manufacture an early win.
The numbers improve – but if the growth isn’t genuinely incremental, you’ve created a bigger problem. Now the channel’s credibility is being questioned just as leadership starts deciding where to invest next.
This Peer Lab is for anyone who’s faced that trade-off. Bring your real examples: the approaches that worked, the shortcuts that backfired, and how you secured a fast, credible early win without leaning on coupons. What happened when you didn’t? And if you were starting a programme from scratch tomorrow, how would you build enough early evidence to win buy-in while giving the real programme time to develop?

Leave with practical ways to demonstrate momentum early without compromising the long-term case for your affiliate programme.

Our Promise to you

You'll leave with real examples of how peers have won a fast, credible early result without leaning on coupons, what breaks when programmes take that shortcut, and a starting point for building early evidence the right way.

Prove the value, Win internal buy-in

Action Stage/Old Billingsgate

20 Oct •

• 2:00pm–

2:30pm •

AI Isn’t Coming for Your Programme. Something Else Already Did

Everybody is bracing for AI to take your conversions. Wrong worry, at least for the next eighteen to twenty four months.

The real threat is already here and it is duller than that. Customer acquisition cost, the total spend it takes to win one new customer, is rising on every channel at once, and nothing about being AI-ready fixes it. For brands in the toughest categories, CAC has quietly become the number that decides which channels survive next year’s budget.

The answer is not the click. It is what happens either side of it.

This session makes that case using real client data from brands operating under heavy regulation with some of the highest CAC in the market, and shows what is already working for them. The room votes at the start and again at the end, so you will find out whether the argument moved you.

Prove the value

The Partner's Arms

20 Oct •

• 2:00pm–

2:40pm •

Where The Traffic Went

AI search and zero-click have hit most commerce publishers, and almost everybody is telling their clients that everything is fine. This is the room for the honest version.

What has actually happened to your traffic and revenue this year, and what is replacing it. Closed user groups, newsletters, licensing, direct deals, events, and the things you now charge for that used to be free.

Publishers only. 25 places, Chatham House rule.

Get found in AI search, Grow beyond affiliate

Direction Stage/Old Billingsgate

20 Oct •

• 2:00pm–

2:30pm •

Why Health & Beauty is Winning in Affiliate

Kirsten Jayne BlackAffiliate Director - Head of Affiliates, EssenceMediacom

Susan Armstrong-PayneAffiliate Lead, Boots

Natalie O’NeillCreator

Health and beauty is the fastest growing sector in affiliate. According to the latest APMA industry report, revenue rose 48% year on year and return climbed to almost fourteen pounds for every pound invested.

This panel unpacks the mechanics behind that number. Creator-led discovery, trusted recommendation, high frequency purchasing, content-rich publisher models and the growing influence of AI all converge in this one category, which makes it the clearest working example of how the modern consumer journey actually behaves.

Leaders from across the sector explain what they do differently, and what transfers to your vertical whatever you sell.

Our Promise to you

You'll leave with a proven playbook from the fastest-growing sector in affiliate that you can adapt to your own vertical, whatever you sell.

Prove the value, Reach new audiences

IC Summit/The Steel Yard

20 Oct •

• 2:50pm–

3:20pm •

Growing Pains: Scaling Creator Commerce at Every Size

Nuria MedinaGlobal Ambassadors Manager, Fever

Luke NemorinDirector of New Business, EMEA, LTK

Getting creators to generate sales is one thing. Building a creator commerce programme that can keep growing is another.

As programmes scale, brands face a new set of challenges: finding more creators without diluting performance, deciding who to pay and how much, balancing flat fees with commission, building the infrastructure to track sales accurately, and understanding which creators are actually driving incremental growth.

This session explores those growing pains from both ends of the market, how challenger brands build scalable creator commerce with limited budgets and lean teams, and how larger brands turn fragmented creator activity into a structured, measurable revenue channel.

Expect a practical discussion on recruitment, remuneration, attribution, technology and the operating models required to move from a handful of creator-led sales to sustainable commerce at scale.

Our Promise to you

You'll leave with a practical plan for scaling a creator programme past its first plateau, whatever your budget size.

Scale creator work

Direction Stage/Old Billingsgate

20 Oct •

• 2:50pm–

3:20pm •

Not Just an Audience: The Power of Community

Stephanie PoulsonCommercial Director, Core Verticals, Blue Light Card

Scale matters. But scale alone doesn’t create relevance, engagement or action.

As customer journeys become increasingly fragmented, the opportunity for brands is not simply to reach more people, but to make that reach more meaningful. A defined, closed community can combine scale with shared context, relevance, and an existing reason to engage, creating opportunities to connect with people in ways that go far beyond a single offer or placement.

Using real brand activity, this session will explore how community can play a role across different moments in the customer journey, how different touchpoints can work together, and what that can mean for wider marketing and commercial objectives.

Attendees will leave with practical insights into where community can play a more strategic role in their own marketing mix, how to activate its value beyond reach, and what to look for when assessing whether it is creating meaningful commercial impact.

Our Promise to you

You'll leave with a practical view of where community can play a role across the customer journey, how different touchpoints work together, and what to look for when judging whether it's driving real commercial impact.

The Workroom/The Steel Yard

20 Oct •

• 2:50pm–

3:30pm •

Peak Is Locked. Where’s the Extra 10% Coming From?

Most peak trading plans are locked by October. The partners are briefed, the calendar is set, the budget is committed.

This is not about that plan. It is about the two or three things you can still add in the next few weeks that get more out of it.

Some of those moves are analytical. Interrogating last year’s data properly, or pointing AI at your partner mix to find the pattern you missed. Some are commercial, and come down to going back to a partner or a network and renegotiating something you assumed was fixed. Most cost nothing but a conversation.

A working session with someone who has run a lot of peaks. Bring your current plan and leave with concrete additions written into it.

Our Promise to you

You'll leave with 2-3 concrete additions to your existing peak plan — the less-obvious moves that don't show up in a standard playbook, but make the difference when it counts.

Find better partners, Plan for peak

Action Stage/Old Billingsgate

20 Oct •

• 2:50pm–

3:20pm •

What Are Agencies Actually For Now?

Jess SmithCo-Founder, Agency Advisory Board

Gary WinterCo-Founder, RevWise

Mark AndresCommercial Lead, uFurnish.com

Lydia PerrinAffiliate Lead, B&Q

If brands have better technology, more data, AI tools, direct publisher relationships and increasingly capable in-house teams, what exactly are they paying an agency for?

Affiliate agencies have always been a topic of debate.

Are they essential partners driving growth, or an unnecessary layer?

This honest and open discussion explores the changing role of agencies in the ecosystem. Where they deliver real value, where they need to improve, and what brands should expect from their partners in 2027.

From strategy and innovation to transparency, expertise, and commercial impact, this session tackles the uncomfortable questions and asks what the future of the agency model should look like.

Our Promise to you

You'll leave with a clear 2027 benchmark for what a good agency actually delivers, and sharper questions to ask (or answer) on transparency, fees and impact.

Find better partners, Prove the value

The Partner's Arms

20 Oct •

• 2:50pm–

3:30pm •

What We Never Say To Each Other

What does a brief never give an agency that it needs? What does a brand need from an agency that it never asks for?

Both sides work the question separately, then compare notes. It is built around a shared problem rather than a list of grievances, which is why it tends to be more useful than it sounds.

Chatham House applies to attribution rather than content. You can repeat what you learned, just not who said it.

Brands and agencies. 25 places.

Find better partners

Expert Clinics/The Steel Yard

20 Oct •

• 3:40pm–

4:20pm •

Ask Them First: The Qualitative Insight Clinic

Most campaigns get built, briefed and budgeted before anyone’s actually talked to the people they’re for. The data tells you what happened last time. It doesn’t necessarily tell you what your audience thinks about what you’re planning next.

Cat Agostinho, co-founder of Imagen Insights, has built a business around getting real consumer voices into decisions before brands commit.

Bring the campaign, brief, creative or partnership decision you’re about to make. Cat will help you identify what you actually need to ask your audience, who you need to ask, and what you should be looking for before you spend the budget.

You’ll leave with a simple qualitative research approach you can use to pressure-test the decision before it goes live.

Our Promise to you

You'll leave with a real-time pressure-test of a decision you haven't locked yet, the sharper question you should be asking your audience, and a practical way to go get that answer before you commit budget.

Reach new audiences

IC Summit/The Steel Yard

20 Oct •

• 3:40pm–

4:10pm •

Creator Blind Date: Perfecting Your Pitch

Sofia AiraJournalist, Hello Partner

Mystery Creator

Two creators. One brand. No faces, no follower counts, no portfolios, just the pitch.

In this live, unscripted session, two creators sit hidden from view and pitch competing campaign concepts to a real brand, who can only judge them on the strength of the idea, the strategy, and the storytelling. By the end, the brand picks a winner, live, on stage.

What actually makes a creator pitch land when a brand can’t rely on reach or reputation? A masterclass in creative thinking, campaign strategy, and persuasion, disguised as a competition.

Our Promise to you

You'll leave knowing what a brand actually weighs in a creator pitch once reach and follower count are stripped away, and how to build one that wins on the idea alone.

Scale creator work

The Partner's Arms

20 Oct •

• 3:40pm–

4:20pm •

The Creator Rate Card Nobody Publishes

If affiliate terms are opaque, creator terms are invisible. There are no benchmarks and no rate cards worth the name.

Bring your last activation, all in, including usage, exclusivity and paid amplification, and find out what you got for the money. Then get into the terms, which is where most of the pain sits. Usage windows, exclusivity periods, asset ownership, and the things you have stopped agreeing to.

Brands only. 25 places, Chatham House rule.

Benchmark my commercials, Scale creator work

The Partner's Arms

20 Oct •

• 4:30pm–

5:10pm •

One Thing, With The Number

One change each, made this year, with the number attached. No theory, no roadmaps, and certainly no vendors.

What is the single thing you changed that moved a metric, and what did it move? The room picks the three most transferable ideas and works out what it would take to copy them.

Brands only. 25 places, Chatham House rule.

Prove the value

Direction Stage/Old Billingsgate

20 Oct •

• 4:30pm–

5:00pm •

When Premium Meets Performance: How to Drive Desire Over Discount

Chikay LoFounder/Director, Lo/Digital

Claire SingerStrategic Partnerships Advisor | Former VP Partnerships, Condé Nast, Independent

Richard JamesHead of Digital, Rat & Boa

Your average CMO does not associate affiliate with luxury. The channel still carries a reputation for being low funnel, low value and low effort, and for premium brands that reputation is a reason to stay away.

The brands on this panel have proved otherwise. Curated publisher partnerships, creator-led storytelling, content commerce, loyalty and high intent discovery all drive measurable growth without touching a discount.

You will hear how they choose partners, how they measure value beyond the immediate sale, and how they avoid becoming dependent on price. The lessons travel well outside luxury. This is a session about using affiliate to create demand rather than harvest it.

Our Promise to you

You'll leave with real examples and creative approaches to make affiliate a driver of desire and premium positioning, not just discounting, whatever your vertical.

Reach new audiences, Win internal buy-in

Old Billingsgate

20 Oct •

• 4:40pm–

6:30pm •

Sundowners on the Terrace

Sessions close and the terrace becomes the meeting point. Tower Bridge, the thames and a chance to chinwag with friends new and old.

The night picks up again at BrewDog Waterloo where we’ll be supplying unlimited drinks from their wide range of drinks along with entertainment, our famous quiz – a live podcast or two and duckpin bowling.

BrewDog Waterloo/In the City

21 Oct •

• 8:00pm–

1:00am •

After Party at BrewDog Waterloo

Drinks are on us all night and so is the food. Live music, duckpin bowling, the Big Fat Industry Quiz and a two floor bar that’s the biggest BrewDog anywhere. Eat first if you want, or don’t. We’ve got you either way.

Access strictly for PI LIVE delegates- wristband and badge required for entry.

BrewDog Waterloo

20 Oct •

• 8:30pm–

9:00pm •

BrewDog Beer School

Fancy sharpening your palate? Join us at BrewDog Waterloo for a guided beer tasting, five third-pint pours of BrewDog’s signature brews, from Punk IPA to Black Heart, paired with a curated cheese board and led by one of their Cicerone-trained crew.

This is a small group session, RSVP to apply, spaces are limited.

Want to host a session of your own? Speak to our partnerships team.

Old Billingsgate

20 Oct •

• 8:00am–

10:30am •

The Breakfast Stop

Old Billingsgate

20 Oct •

• 9:30am–

5:30pm •

Partnerships Lounge Open

Old Billingsgate

20 Oct •

• 9:30am–

5:30pm •

VIP Club Open

Old Billingsgate

21 Oct •

• 8:00am–

5:00pm •

Registration Open

Scan your QR code, pick up your badge and you’re in. Head down to The Vault for badge bling, cloakroom and yes, a coffee to get you started right.

Old Billingsgate

21 Oct •

• 9:00am–

4:00pm •

Expo Floor & Partner Village Open

The full exhibitor floor, open all day.

Direction Stage/Old Billingsgate

21 Oct •

• 9:35am–

9:45am •

Chair’s Welcome

A warm welcome to Day 2 on the Direction Stage and an overview of what to expect.

Housekeeping

Action Stage/Old Billingsgate

21 Oct •

• 9:35am–

9:45am •

Chair’s Welcome

A warm welcome to Day 2 on the Action Stage and an overview of what to expect.

Housekeeping

AIP Summit/The Steel Yard

21 Oct •

• 9:35am–

9:45am •

Chair’s Welcome

A warm welcome to the AIP Summit and an overview of the day ahead.

Housekeeping

Peer Labs/The Steel Yard

21 Oct •

• 9:45am–

10:25am •

The Tracking Leak – Where Is Your Affiliate Revenue Disappearing?

A welcome code on a brand’s site. A consent banner that fires late. A redirect that drops the cookie.

This may all seem innocuous. But each one silently breaks the affiliate pathway, and someone’s commission disappears with it.

It happens constantly, at every scale, and most programmes have no idea how much revenue it’s actually costing them.

This is a peer-led room. Bring the tracking issue you suspect, or already know about. And work through it with senior peers facing the same problems. Compare where things break, how others are diagnosing them, and what you can actually do next.

Our Promise to you

You'll leave with a clearer picture of where tracking is silently breaking in your own programme, real fixes other peers have found, and one concrete step to start reclaiming lost revenue.

Fix tracking and attribution

Action Stage/Old Billingsgate

21 Oct •

• 9:45am–

10:15am •

Trust is the New Traffic

Madaline DunnCommunity & Content Editor, Hello Partner

Gabrielle NussbaumFounder & Creator, That Money Guy

A forum, a creator, and a loyalty scheme can all cultivate trust, but not in the same way, and not everyone agrees they’re even talking about the same thing.

Is trust years of honest peer-to-peer conversation? A creator’s personal credibility? Or a straightforward value exchange, earned one point at a time? This panel brings together people building trust through very different models to explore where they align, where they compete, and where they quietly contradict each other, and what holds up as AI increasingly decides what gets recommended to us all.

Our Promise to you

You'll leave able to match the right trust model, community, creator or loyalty, to your brand and audience, with an eye on what still works as AI shapes recommendations.

Prepare for AI agents, Reach new audiences

Direction Stage/Old Billingsgate

21 Oct •

• 9:45am–

10:15am •

What Affiliate Can Learn From Retail Media’s Reinvention

Matthew HigginsManaging Partner, Retail Media, dentsu

Alex ProuhetDirector, Offsite Digital Media & Trading, Nectar360

Retail media didn’t just grow, it rebuilt itself into one of the fastest-growing channels in the industry, pulling in budget that affiliate has often had to fight hard for.

A conversation with a retail media leader on how that reinvention actually happened, and what the partnerships industry can genuinely take from it.

Our Promise to you

You'll leave with a concrete 'steal this' list of retail media tactics you can apply to your affiliate programme in the next 12 months.

Grow beyond affiliate, Win internal buy-in

AIP Summit/The Steel Yard

21 Oct •

• 9:45am–

10:15am •

Will Partnerships Be the Monetisation Layer of AI?

David ButtleCo-lead, The SPUR Coalition

Content is the trust layer of AI. Every recommendation an LLM makes is only as good as the reviews, comparisons, and guides it’s trained on.

But right now, the people creating that trust are rarely getting paid for it. In most cases, they’re losing revenue.

Partnerships has spent two decades solving exactly this problem: rewarding outcomes, tracking influence, and building commercial relationships that work for everyone involved.

This session brings a network, a publisher, and an AI platform onto the same stage to ask the question directly: as AI platforms depend more and more on trusted content to power recommendations and transactions, could partnerships become the infrastructure that pays for it?

We’ll explore what that would actually require: the technology, the standards, and the willingness of AI platforms to share value with the content that earns their trust in the first place, and who’s best placed to build it first.

Our Promise to you

You'll leave understanding whether, and how, partnerships could become the infrastructure that finally gets content creators paid by AI platforms.

Grow beyond affiliate, Prepare for AI agents

Direction Stage/Old Billingsgate

21 Oct •

• 10:35am–

11:05am •

From Getting Seen to Getting Paid: Closing the Discovery Loop in Modern AI Commerce

As consumer search migrates into AI-enabled environments, legacy measurement systems are hitting a structural breaking point. AI answer engines rely heavily on high-authority publisher and creator content to fuel their recommendations, yet consumers evaluate purchases without making a traditional click. This leaves the very partners powering AI discovery uncompensated, and 60% of marketers struggling to trace or reward true commercial influence.

Legacy systems measured what already happened; machine-mediated commerce governs what happens next. But while tracking AI visibility creates demand, only verified revenue can defend a marketing budget. Monitoring citations and brand mentions in LLMs is only part of the equation — tracking influence without a way to credit it creates invisible value that fails to justify investment or protect profit margins.

In this session, we’ll unpack how affiliate marketing leaders can bridge the gap between AI discovery and verified conversions. We’ll explore how to surface AI visibility, optimize with the key partners fueling your AI presence, and automate commissioning for pre-click influence—ensuring your affiliate program captures Share of Shortlist™ and receives the full CFO-level credit it deserves.

Our Promise to you

You'll leave with a better understanding of how to connect AI visibility to verified conversions, how to surface which partners are fueling your AI presence, and how to commission for pre-click influence so it shows up as revenue a CFO will credit.

Action Stage/Old Billingsgate

21 Oct •

• 11:25am–

11:55am •

The Big Publisher Showdown: Closed User Groups vs Open Web

Charlotte MorrisPartner & Affiliates Lead, Hearst UK

Aoife RoystonGlobal Director – New Business, UNiDAYS

Closed user groups promise something the open web can’t fake: dedicated communities, deep trust, and an audience that already believes in you before you say a word. But can intimacy ever out-earn scale? The open web still reaches further, gets indexed, gets found, and increasingly, gets recommended by the AI assistants now shaping discovery at scale.

Two reps go head-to-head to make the case for their side, one arguing that closed communities are where real trust and commercial outcomes are built today, the other defending the open web’s reach, discoverability, and long-term compounding value. A brand judge weighs the arguments and delivers the verdict live.

Scale or trust. Infinity or intimacy. Which side wins the room?

Our Promise to you

You'll leave with a clear-eyed view of when closed communities beat the open web (and vice versa), stress-tested live by a brand judge.

Choose networks and tech, Reach new audiences

Direction Stage/Old Billingsgate

21 Oct •

• 11:25am–

11:55am •

The Big Social Platform Panel: How Meta & Pinterest Are Shaping Affiliate’s Future

Hannah SaycellFounder and CEO, Social Folk

Vikki DanielsonDirector, Growth & Partnerships, tvScientific by Pinterest

Geoffrey SandersHead of Digital Marketing, Reality Labs, Meta

Some of the biggest names in social come together for a conversation on the future of affiliate and creator partnerships.

Meta & Pinterest reveal how they’re approaching partnerships, the tools and opportunities they’re building for affiliates, and what brands and publishers need to know to succeed across each platform.

A practical discussion covering influence, discovery, community, content formats, attribution, and the future of social commerce.

Our Promise to you

You'll leave knowing exactly what each platform is building for affiliates, so you can decide where to invest early and where to wait.

Choose networks and tech

Old Billingsgate

21 Oct •

• 11:30am–

3:00pm •

Food Truck Feast with KERB

AIP Summit/The Steel Yard

21 Oct •

• 12:15pm–

12:45pm •

Building an AI-Powered Partnership Programme: Real Tools, Real Results

Jack DaviesHead of Partnerships, Sovendus

Every partnerships team is being told to use AI. Far fewer have worked out where it genuinely improves the way a programme is run.

This practical session gets specific about what an AI-augmented partnership programme looks like today, from partner discovery, recruitment and vetting to reporting, optimisation, forecasting and identifying where human attention can have the greatest impact.

We’ll separate the tools delivering meaningful results from those still overpromising, look at where teams are actually saving time and resource, and explore how day-to-day roles and workflows are changing as AI takes on more of the operational load.

Built for programme managers who want practical applications, real examples and ideas they can take straight back to the business, not just another conversation about AI.

Our Promise to you

You'll leave with a concrete list of AI tools and workflow changes that are actually delivering results in partner recruitment, reporting and incrementality, not just hype.

Find better partners

Direction Stage/Old Billingsgate

21 Oct •

• 12:15pm–

12:45pm •

Inside Agentic Commerce: How Brands Win in the Age of Agents

James BentleyFounder & CEO, Numerical

Heiko HotzPrincipal Strategist, Google

AI is changing how consumers discover, decide and buy. The next generation of commerce will be shaped by intelligent agents, autonomous decisions and AI-powered experiences.

In this keynote conversation, James Bentley, Founder of Numerical, will sit down with Heiko Hotz, an author, lecturer, and leading AI strategist at Google.

Together, they will explore how the world’s leading companies are preparing for an agentic future: how brands build AI-ready organisations, how customer journeys are being reinvented, and what it takes to stay visible and valuable when machines increasingly mediate decisions.

Our Promise to you

You'll leave with a clear view of how to build an AI-ready organisation before autonomous agents start mediating your customers' decisions.

Prepare for AI agents

The Partner's Arms

21 Oct •

• 12:45pm–

1:45pm •

Would You Sign It Again?

The question you cannot ask honestly at any other point in the year, because your agency is usually sitting next to you. If your retainer came up for renewal on Monday, would you sign it?

The calculation has changed. Plenty of what you were paying for two years ago, reporting, partner research, first-draft outreach, is now something a lean team can do with AI in an afternoon. So what is the retainer actually buying, and is your agency doing the higher-value work instead, or just doing the same work faster and charging the same for it?

Expect a balanced room. Brands who took it in house and regretted it, and brands who are happy with their agency and can say precisely why. The point is not to complain about agencies, it is to work out what good looks like now.

Brands only. 25 places, Chatham House rule.

Find better partners

AIP Summit/The Steel Yard

21 Oct •

• 1:00pm–

1:30pm •

BuildLab Final

One day. One build. Back in late September, invited teams spent a day building something the affiliate and partnerships industry can actually use, free, forever, armed with AI, MCP tools and whatever else got the job done.

Now it’s time to find out who won. Judged by an independent panel plus a community vote, the winner is announced live on stage at the AIP Summit.

Teams include:

Adtraction
AWIN
Everflow
Impact.com
Optimise Media
Soreto
Tradedoubler

Find out more about BuildLab

Action Stage/Old Billingsgate

21 Oct •

• 2:00pm–

2:30pm •

Level Up: Show Me the Money!

Ready to get more from every commercial conversation?

This hands-on workshop is all about sharpening the skills that can make a real difference to your bottom line, from negotiating better deals and securing more budget to building stronger relationships and making your network work harder for you.

Expect practical techniques, useful frameworks and plenty of real-world insight to help you approach negotiations with more confidence, ask for more, and walk away with better outcomes.

Whether you’re negotiating rates, budgets, partnerships or your next big opportunity, this session is designed to help you level up your commercial game, and show you the money.

Our Promise to you

You'll leave with practical negotiation tactics you can use in your next partner deal or salary conversation.

Benchmark my commercials, Grow my career

The Partner's Arms

21 Oct •

• 2:00pm–

2:40pm •

No Tracking, No Network, Real Money

Brand to brand deals, embedded and co-marketing partnerships, supplier and retailer agreements. The partnerships that never touch a network or appear in your affiliate report, and in some cases earn more than the ones that do.

Bring your best untracked partnership and how the commercials actually got agreed. Then work through how it was measured, who owned it internally, and what the contract looked like.

Brands only. 25 places, Chatham House rule.

Grow beyond affiliate

Direction Stage/Old Billingsgate

21 Oct •

• 2:00pm–

2:30pm •

Proving incrementality: A Roadmap for Justifying Budget and Smarter Investment

In this case study/fireside chat, CJ and a leading UK retailer will explore how they used incrementality testing to better understand the true value of key partner-led activity.

The session will examine how advertisers can move beyond standard performance reporting, apply stronger measurement across affiliate partnerships, and use hard evidence to make more confident investment decisions in an increasingly complex commerce journey.

Our Promise to you

You'll leave with a real-world blueprint for proving partner value through incrementality testing.

Benchmark my commercials, Prove the value

Peer Labs/The Steel Yard

21 Oct •

• 2:00pm–

2:40pm •

The Zero-Click Web – How to Survive When Nobody Clicks

Clicks are down. Brands see it, publishers see it, networks see it.

A model built entirely on clickthrough is running headfirst into a web where AI answers the question before anyone ever clicks.

Every network has wheeled out a solution. But what can you actually do right now to recover your losses? How are you preparing for the future?

This is a peer-led room. Bring what’s actually happened to you – what dropped, what you tried, what recovered and what didn’t.

Compare notes with others, leave with new strategies to protect your traffic, and work through what an affiliate model built for the zero-click web actually looks like.

Our Promise to you

You'll leave with an honest, peer-sourced read on what's actually working to recover lost clicks (not what networks are pitching), real examples of what broke and what recovered, and a clearer view of how to prepare your programme for a lower-click future.

Fix tracking and attribution, Get found in AI search

Direction Stage/Old Billingsgate

21 Oct •

• 2:50pm–

3:20pm •

How to Speak C-Suite

Deirdre Mc GettrickFounder & CEO, uFurnish.com

Max JonesChief Financial Officer, Dusk

Practitioners are increasingly convinced the path to purchase is an ecosystem, not a funnel.

But budgets are still approved channel by channel.

This session tackles the sell: how do you get leadership to fund an interconnected strategy when measurement tools (like MMM) are often built for a simpler, more linear world?

A conversation for anyone who believes in the model but has to convince someone above them first.

Our Promise to you

You will leave able to pitch an ecosystem partnership strategy to your CFO or CMO, including MMM's real limits, in language they'll actually fund.

Prove the value, Win internal buy-in

Action Stage/Old Billingsgate

21 Oct •

• 2:50pm–

3:20pm •

Level Up: Enter Your Boss Era

Yasar AhmadExecutive Partner, Ahmad & Partners

Want to be taken more seriously, get noticed for the right reasons and move your career forward?

From building your profile and finding your voice to developing the skills, confidence and connections that open doors, this session is packed with practical advice for getting ahead.

We’ll tackle the realities of career progression: how to make yourself visible, create opportunities, navigate the ladder and stop waiting for someone else to recognise your potential.

Because being good at your job is only part of the game. It’s time to own your ambition.

Our Promise to you

You'll leave this open clinic with practical answers to your own career-growth questions, how to earn more, progress, and build influence.

Grow my career

The Partner's Arms

21 Oct •

• 2:50pm–

3:30pm •

The Peak Trading War Room

Six weeks out from Black Friday the plan is written, the budget is committed and the partners are briefed. So this is not a planning session.

It is about what can still move. The partner you could still activate, the offer you could still adjust, the contingency nobody has built, and the calls you will end up making live in November when something breaks.

Tables are organised by problem rather than by company. Two rotations, then the sharpest idea from each table gets read back to the room. You will leave with something you can use in three weeks.

Brands only. 25 places, Chatham House rule.

Plan for peak

Battle Ring/The Steel Yard

21 Oct •

• 3:40pm–

4:20pm •

“Last Click Should Die.”

It’s still the model much of affiliate is built around — and one of the most contested assumptions in the channel.

Last click doesn’t capture the full influence of a creator video, a community recommendation or an AI assistant that shaped the purchase. It rewards the final measurable touch and risks mistaking that for the whole journey.

But the last click is also simple, transparent and commercially proven. Kill it, and what replaces it? And is that alternative actually fairer?

Should last click remain the default attribution model for affiliate marketing, or has the industry outgrown it?

Two credible voices. One contentious motion. Vote before, vote after, and find out who actually changed minds in the room.

Our Promise to you

You'll leave having heard both sides of affiliate's most contested debate argued for real, a sharper sense of exactly where last-click fails to capture real influence, and a live, audience-tested read on where the room actually landed.

Fix tracking and attribution, Prove the value

Direction Stage/Old Billingsgate

21 Oct •

• 3:40pm–

4:10pm •

Fixing Affiliate Tracking: The Fight for a Fairer Framework

Eitan JankelewitzPartner, Head of Technology and Digital Regulation, Sheridans Solicitors LLP

Kevin EdwardsFounder & Director, The APMA

For years, affiliate tracking has struggled to keep pace with changes in privacy, consent and browser technology, leaving legitimate sales unattributed and value lost across the ecosystem.

But the direction of travel is starting to change.

From the ICO recognising tracking as essential in loyalty and cashback models, to the wider industry push to extend that thinking across affiliate, the debate around tracking and consent has entered a new phase.

APMA’s Kev Edwards and Sheridans’ Eitan Jankelewitz unpack how we got here, the campaign to influence regulators and policymakers, and what needs to happen next.

Expect a behind-the-scenes look at the regulatory battle, the practical implications for brands and publishers, and whether the industry is finally moving towards a more sustainable tracking framework.

Our Promise to you

You'll leave understanding exactly where the tracking-regulation debate stands and what it means for your revenue, so you can prepare rather than react to headlines.

Fix tracking and attribution

Action Stage/Old Billingsgate

21 Oct •

• 3:40pm–

4:10pm •

Level Up: Making Sh*t Happen

You’ve got the idea. You know what you want to create. So what’s getting in the way?

Bring your real creative roadblocks to this hands-on session and get practical advice from people who know how to turn ambitious ideas into reality.

Whether it’s budget, buy-in, technology, internal resistance, client demands or simply not knowing where to start, our experts will help you work through the problem, challenge your thinking and find a way forward.

No excuses. No hand-waving. Just practical solutions to help you make sh*t happen.

Our Promise to you

You'll leave with practical ways to unblock your creative vision and actually get it shipped.

Grow my career

The Partner's Arms

21 Oct •

• 3:40pm–

4:20pm •

Life After Migration

Many have considered switching affiliate network or platform. Few have done it, and almost nobody talks about it publicly because they are usually mid-contract.

If you have moved, what did it cost and what happened next? If you have not, what is stopping you? Migration timelines, data continuity, partner attrition, contract lock-in, what the incumbent offered the moment they found out, and whether it was worth it.

Brands only. 25 places, Chatham House rule.

Choose networks and tech

The Partner's Arms

21 Oct •

• 4:30pm–

5:10pm •

The Team Of One

Most people in this industry run partnerships with a small team or none at all, and depend entirely on people who do not report to them. Dev, brand, finance, ecommerce and social all own a piece of your programme, and partnerships is rarely their priority.

What have you not got round to in eighteen months because you could not get another team to move? Peer support, tooling, what to automate, what to stop asking for, and how to make the case for more resource.

Brands only. 25 places, Chatham House rule.

Grow my career

Old Billingsgate/The Partner's Arms

21 Oct •

• 5:10pm–

6:30pm •

Last Round at the Partner’s Arms

Three days done. The Arms is across the road and the bar is ours until close. No sessions, no cap, no Chatham House. Just everyone in one room and no doubt sprawling outside as in previous year’s for the last one.

CLick through the days

Filters

Location

Content Streams

Types of Experience

Registrations Include

Plan Your Festival

PI LIVE in the City

Women in Affiliates Coffee Morning

Early Badge Pickup

Global Performance Marketing Awards (GPMA)

VIP x GPMA Mixer

Welcome Party

Run Club

Registration Open

The Breakfast Stop

Expo floor & Partner Village Open

Partnerships Lounge Open

VIP Club Open

Chair’s Welcome

Chair’s Welcome

Chair’s Welcome

MMM Is Coming For Your Budget: What Are You Actually Doing About It?

Our Promise to you

The End of the Funnel: Marketing’s Biggest Shift Since Google

Our Promise to you

What Publishers Should Charge Brands: The 2027 Playbook

Our Promise to you

CMO Bingo: Are Marketing Leaders Playing to Win?

Our Promise to you

What Gen Z Loves vs What Gen Z Buys

Our Promise to you

Affiliate Fraud: Bring the Problem You Can’t Prove

Our Promise to you

One Team, One Budget: Are Silos Holding Back Affiliate Growth?

Our Promise to you

Partnership Pinball: Mapping the New Consumer Journey

Our Promise to you

Food Truck Feast with KERB

Proving Influence: Measuring Creators Across the Customer Journey

Our Promise to you

The Devil Wears PR: How Editorial Influence Travels Across AI, Search & Social

Our Promise to you

What We Actually Pay

Affiliate’s Speed Problem: How Do You Prove Value Before the Budget Moves?

Our Promise to you

AI Isn’t Coming for Your Programme. Something Else Already Did

Where The Traffic Went

Why Health & Beauty is Winning in Affiliate

Our Promise to you

Growing Pains: Scaling Creator Commerce at Every Size

Our Promise to you

Not Just an Audience: The Power of Community

Our Promise to you

Peak Is Locked. Where’s the Extra 10% Coming From?

Our Promise to you

What Are Agencies Actually For Now?

Our Promise to you

What We Never Say To Each Other

Ask Them First: The Qualitative Insight Clinic

Our Promise to you

Creator Blind Date: Perfecting Your Pitch

Our Promise to you

The Creator Rate Card Nobody Publishes

One Thing, With The Number

When Premium Meets Performance: How to Drive Desire Over Discount

Our Promise to you

Sundowners on the Terrace

After Party at BrewDog Waterloo

BrewDog Beer School

The Breakfast Stop

Partnerships Lounge Open

VIP Club Open

Registration Open

Expo Floor & Partner Village Open

Chair’s Welcome

Chair’s Welcome

Chair’s Welcome

The Tracking Leak – Where Is Your Affiliate Revenue Disappearing?

Our Promise to you

Trust is the New Traffic

Our Promise to you

What Affiliate Can Learn From Retail Media’s Reinvention

Our Promise to you

Will Partnerships Be the Monetisation Layer of AI?