Creative Strategy Lead working at the intersection of product, storytelling, and partnerships.
I’ve spent 10+ years at Snap shaping go-to-market strategy and creative frameworks for new ad products across EMEA. I work closely with Product, Marketing, Sales, and Measurement teams to help brands use platforms in ways that feel native, effective, and scalable—measuring success across ROI, reach, and cultural impact. Before Snap, my background was in premium immersive, interactive content platforms at Xbox and AMC.