David Lloyd is Chief Customer Officer at Awin, where he has overall responsibility for the company’s relationships with its customers and is focused on helping businesses achieve sustainable growth through affiliate and partner marketing.

Prior to joining Awin in 2022, David spent 15 years in leadership roles at Google and Alibaba. At Alibaba, he served as General Manager for the UK, Netherlands and Nordics, helping hundreds of European businesses launch and grow their digital operations in China. At Google, his roles included leading the UK Retail & Technology sales and operations teams.