Talks Are Just the Start.
PI LIVE Europe is a three-day festival built around every way professional growth actually happens – on stage, with peers, over drinks, across the city.
Here’s how to make the most of it.
Before the Campus Opens
The Global Performance Marketing Awards
- Monday 19 October, from 3pm
- Eastcheap Records, London
Ticketed Event – Places Are Limited
The Festival of Partnerships begins here. The 10th Annual GPMAs have ditched the black-tie dinner for something far more energising. A late-afternoon ceremony at Eastcheap Records where winners are revealed in stages, keeping the room alive and the conversation flowing between announcements. Great food, drinks and live entertainment throughout.
From 7pm the venue becomes the official PI LIVE pre-event mixer, so GPMA guests get a head start on one of the biggest networking moments of the week before day one has even begun.
On the Campus
Fourteen formats. Two days. You choose how you learn.
Keynotes and Headline Sessions
- The Direction Stage | Old Billingsgate
The sessions that set the course.
Senior leaders and major industry names with clear, opinionated takes on where affiliate, performance and partnership marketing is heading, including a live CEO Q&A with the heads of the world’s biggest networks and platforms.
Case Study Sessions
- The Well Stage | Old Billingsgate
Real programmes, properly unpacked.
Not just the headline result but the setup, trade-offs and learnings you can actually take back to your business.
Level Up!
- The Well Stage | Old Billingsgate
Direct from our sell-out Bristol series, Level Up returns to PI LIVE.
A dedicated afternoon track for the people who want more than channel knowledge. Soft skills, stakeholder buy-in and career growth, for those building something long term.
Flash Talks and Demos
- The Discovery Hub | Old Billingsgate
Sharp, focused sessions spotlighting the tools, platforms and ideas shaping the industry right now. No padding, no preamble, just the insight delivered fast.
THE RINGSIDE DEBATE
- The Direction Stage | Old Billingsgate
It started with a boxing ring at PI LIVE in 2018. Nearly a decade on, the format has evolved but the spirit hasn’t.
Two teams. One spinning wheel. The industry’s biggest questions debated, challenged and worked out live in front of the room.
Unscripted, unfiltered and built around genuine disagreement.
Collaborative Workshops
- The Steel Yard
Small groups. One real problem. Actual outputs.
Facilitated peer learning sessions where attendees work through a single industry challenge together, leaving with shared frameworks, collective insight and connections built around common ground.
The Creator Commerce Stage
- Influencer & Commerce Summit | The Steel Yard
- Tuesday 20 October
Explore how creator marketing is evolving into a scalable, measurable growth channel.
From new partner models and platform shifts to attribution, infrastructure and payments, this stage gets into what performance really means in creator commerce and where budgets are heading next.
The Retail Media Stage
- Retail Media & Commerce Summit | The Steel Yard
- Wednesday 21 October
Where retail media connects to real growth. Retail media is now a core growth lever, and this stage focuses on what comes next.
How teams are aligning onsite and offsite retail media with performance channels, proving incrementality and building frameworks that protect budget as the space matures.
Safe Space Mixers: Brands Only
- The Partner's Arms
- Brands Only
The stuff you can’t say in front of your network or agency.
Budgets that aren’t working. Partners you’ve outgrown. Channels that didn’t deliver. – Invite-only, off-the-record sessions and lunch for senior brand leaders to have the conversation they actually need.
No agencies. No tech. No pitching and certainly no recording!
Vertical & CHANNEL Mixers
- Tradedoubler Bar | Old Billingsgate
Curated sector gatherings – bringing the right people together without an agenda.
THE CRAFT BEER MIXER
- BrewDog Victoria
- Invitation Only
Every round, a different beer. Every session, a different challenge.
A small, curated gathering of senior attendees working through one of the real issues facing the industry right now, while being taken on a craft beer discovery journey that gives the conversation room to breathe.
No panels. No agenda. Just the right people, a question worth answering, and a very good reason to stay in the room.
Hot Takes: The Camper
- Thames Terrace | Old Billingsgate
Five minutes. No slides. Just you and an opinion worth sharing.
Got something the industry needs to hear? A prediction no one’s saying out loud? A take that would start an argument in the right room? This is your slot.
Clipped, screened around the venue and published on Hello Partner. Grass roots, unfiltered, from people actually doing the work.
Reset and Recharge
- Various
- Across both days
Morning run club, yoga, breathwork and drop-in mindfulness.
For the people who know that how you feel affects how you think.
VIP and Speaker Reception
- VIP Club | Old Billingsgate, Pavilion Level
- VIP’s Only
A private drinks reception for VIP pass holders and speakers. Calm, unhurried and with direct access to the most senior figures in the room.
Across the City
PI LIVE In The City
Pure community. No agenda.
Partners and sponsors can host their own events, from breakfasts and briefings to dinners and venue takeovers, with PI LIVE’s official backing and promotion.Open exclusively to registered PI LIVE delegates, the experience extends well beyond the campus without losing the quality or community that makes it worth attending.
For partners, a captive, high-intent audience without the overhead of building the occasion from scratch. For attendees, conversations and connections that continue across the city, always within the PI LIVE ecosystem.
After Dark
Pre-Event Party
- Monday 19 October
To kick things off, join us for pre-event networking at the same venue as the GPMAs.
VIP ticket holders get exclusive access alongside GPMA guests for the first hour, before doors open to all delegates from early evening.
The Official PI LIVE Party
- BrewDog Victoria
Brewdog Waterloo, London’s biggest bar. Hired out for the night. 1,000+ people, food, unlimited drinks, free ice cream and nowhere to be.
The charity industry quiz returns alongside duck-pin bowling, live podcasts and, yes, the big slide. Plus a few things we’re not telling you about yet.
No schedule. No agenda. Just the whole community in one room, doing what it does best.