Brands know they need influencer marketing… but let’s be honest: it’s expensive, full of vanity metrics, and every £1 needs to work harder. Most teams struggle to justify spend to finance, and scaling an influencer program takes more time and resource than most teams have.

That’s exactly why I built Performance Influencer at Silverbean.

I’ve spent years in affiliate and performance marketing, where success is measured in data, attribution, and ROI. Now I apply that same lens to influencer marketing, turning creators into measurable growth partners.