Hannah Saycell is the Founder and CEO of Social Folk, a global award-winning content, gifting, and influencer agency. She has led creator campaigns for brands including Häagen-Dazs, Revlon, British Airways, and JLR.

Recently recognised at both the European and Global Agency Awards, Social Folk specialises in creator-led strategy and execution. Humanising brands and helping them move from ignored to in-demand. As a B2B creator and educator, Hannah also teaches strategy to a global community. Having worked with hundreds of brands and creators globally, she is a regular speaker on what’s actually working in the industry right now.