Susan has spent eight years in affiliate marketing across both network and brand side, giving her a well-rounded understanding of the industry from both angles. In 2023, she started the in-housing journey for Performance Media with the Affiliate Channel for Boots UK – an experience that shaped how she thinks about partnership strategy and ownership brand side. She now owns affiliate strategy & measurement for The Boots Group and focuses on affiliate diversification and growth, finding ways to evolve the programmes and explore opportunities beyond the traditional affiliate mix.