Claire Singer spent 25 years at Condé Nast UK, latterly as VP of Partnerships, working on editorial-led partnerships across British Vogue, Glamour and Vanity Fair with brands including Chanel, Nike, Google, Samsung and BMW. The work was always about perception: what a partnership can do for the way a brand is seen, and how a magazine’s authority, used well, becomes something a brand can build on. She worked on Vogue Values, Glamour Women of the Year and Forces for Change. She now advises independently, writes Notes from Elsewhere on Substack and hosts a live interview series at Olympic Studios in Barnes. She comes to affiliate as a publisher rather than a specialist, and is interested in where commerce content and editorial trust actually collide in practice.