Registrations Include

  • VodafoneThree
  • Siemens Home Appliances
  • ASDA
  • The LEGO Group
  • Dyson
  • Nespresso
  • Virgin Atlantic
  • Proton
  • Fiverr
  • Travis Perkins
  • Farfetch
  • Nike
  • HUAWEI
  • Dr Martens
  • Trip.com
  • Boohoo
  • Kaspersky
  • NatWest
  • TikTok
  • Bupa
  • Emma Sleep
  • The AA
  • Pets at Home
  • Semrush
  • Which?
  • Bosch
  • Holland & Barrett
  • LG
  • Patagonia
  • B&Q
  • Samsung
  • Frasers Group
  • Canon
  • Sandals Resorts
  • E.ON Next
  • eBay
  • Helly Hansen
  • Iceland
  • Dunelm
  • Colgate
  • RAC
  • PrettyLittleThing
  • WordPress.com
  • lululemon
  • Vinted
  • YETI
  • Boots
  • Uswitch
  • SIXT
  • Confused.com
  • Hostinger
  • Loop Earplugs
  • JD Sports
  • Airalo
  • Surfshark
  • Giorgio Armani
  • TK Maxx
  • Wowcher
  • QVC
  • Radisson Hotel Group
  • 19-21 OCTOBER 2026
  • LONDON

The Festival of Partnerships

Become a Partner
Get Passes

One day.
One build.

What can AI actually do for our industry?

A virtual build challenge where invited teams, armed with AI, MCP tools, or good old-fashioned ingenuity, build something the affiliate and partnerships industry can actually use, for free, forever.

The BuiLDS ARE IN. NOW IT'S YOUR TURN TO VOTE

On 17 September, some of affiliate and performance marketing's brightest minds stepped away from their day jobs for one challenge: what can you build that gives the industry back its time?

In just one day, teams used AI and creativity to turn real industry problems into working solutions.

The result is a set of practical tools, built for the people facing these challenges daily, and free for the whole community after PI LIVE Europe.

IT'S OVER TO YOU



You decide who takes home the BuildLab Community Choice 2026 award.

Explore the builds and vote for the one you’d genuinely find most useful in your day-to-day work.

It takes just five minutes, and the winner will be revealed live at PI LIVE Europe on the AIP Stage, Day 2.

Voting closes 13 October. one vote per person.

MEET THE BUILDS

Each team started with the challenge. Here’s what they built to solve it.

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VOTE NOW

Panel judged.

Public voted.

Builds are assessed by an independent panel on three things: how useful it is to the industry, how well it works, and how creatively the team approached the problem. The community vote, open to the wider affiliate and partnerships community, helps decide the winner.

  • KEY CRITERIA
1

Useful to the industry

2

How well it works

3

Creative approach

The Teams

Who's takING part?

BuildLab is open to sponsors and partners of PI LIVE and the Festival of Partnerships.

Inside the Lab

The Builder’s Perspective

Don’t just take our word for it—here’s what the leaders behind the tech have to say about the BuildLab experience.

“The partnership marketing industry has always been defined by its ability to adapt and innovate. PI LIVE BuildLab is a rare opportunity to turn that instinct into something tangible, tools that the whole industry can actually use. We're at an inflection point right now; AI, retail media, creator commerce - the convergence happening demands that we stop just talking about change and start building for it. That's exactly what PI LIVE BuildLab is doing, and it's why Awin is proud to be part of this from the very beginning.”
Adam Ross
CEO // Awin
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