Untapped Hot Wing Challenge

Think you can take the heat?

At BrewDog Untapped, we’re turning up the spice for a good cause. Ten challengers will step up to face 20 fiery buffalo wings in just 10 minutes – all to raise money and awareness for Andy’s Man Club, a men’s mental health charity doing life-changing work across the UK.

How It Works:

10 participants, 20 wings each.
10 minutes on the clock.
Wings must be eaten clean.
No napkins until the end.
No drinks until finished (or face a penalty).
Successfully completing the first round leads to the infamous Wings of Doom, featuring a mystery sauce. The first contestant to finish the Wings of Doom will be crowned the winner!

How to Enter:

Want to prove yourself?

To secure your place, be one of the first 10 people to donate a minimum of £30 to our JustGiving link. This will go live on Thursday 9th October at 10am (BST).

Once your place is confirmed, your challenge will commence! Rally your company or team to support you in raising some serious funds. The biggest fundraiser not only gets bragging rights but also wins a one of a kind prize!

Participants must be registered to attend PI LIVE Europe.

For the Crowd:

Not eating? No problem – the best fun is in watching the suffering!

Why We’re Doing This:

Behind the laughs and the spice, there’s a serious reason we’re here. Andy’s Man Club provides free, peer-to-peer support groups across the UK, giving men a safe and welcoming space to talk openly, share experiences, and connect with others who understand.

Their work is breaking down the stigma around men’s mental health, showing that it’s okay to speak up, and building communities of support and hope.

Every wing eaten and every penny raised helps Andy’s Man Club continue to grow their reach, support more men, and ensure that no one has to struggle alone.

Partnership Opportunities:

Hello Partner is proudly covering all costs of the challenge, so every pound raised goes straight to Andy’s Man Club. If you’d like to show your support, there are fun ways to get involved – from putting your name on the infamous Wing of Doom to helping us celebrate the eventual Champion.

SUPPORTING