Each year, we ask ourselves the same question: What will move partnership marketing forward?

This year’s focus isn’t about chasing the next big thing, it’s about doing the next right thing.

Here’s your first look at the topics shaping centre stage. From how we measure value to redefining roles and navigating AI, the sessions are built around the actions we take today to build a more strategic, sustainable future for the channel. Expect sharp insights, real conversations, and bold ideas 💡

Join us in London to hear from the people driving real change, and leave ready to take your next step.

Read our article on Hello Partner for more insight into the themes and sessions shaping our 2025 agenda.