Discover the Secrets of Successful Affiliate Program Management
Tuesday, April 16th 2024
- InterContinental Hotel Miami
- 09:00- 13:00
About AMLeaders
Taking place on April 16th 2024, the day before PI LIVE in Miami, AMLeaders – will offer an intensive half day learning with both masterclasses, Panel Discussions and Interactive Chatham House Style triage and workshops sessions along with fantastic personalized and high access level industry networking.
Whether you are a seasoned player in the affiliate marketing realm or someone exploring ways to harness the potential of Affiliate and Partnership Marketing for your business, AMLeaders is a resource you’ll bookmark to attend at every event!
Our workshops are designed to equip, educate, and empower you, ensuring you stay at the forefront of the Affiliate Marketing industry. Join us on this transformative journey to discover new ways to adapt your program strategy and unlock the full potential of affiliate marketing and program management tactics for your business growth.
The event is hosted in collaboration with Affiverse and seeks to bring together leading affiliate marketing experts and practitioners together to tackle key areas of focus, helping affiliate managers get the best out of their program performance.
CO-HOSTED BY –
Who Should Attend?
As an Affiliate Program Manager or Account Executive working agency, advertiser, network side, you’ll know staying ahead of the competition is crucial. AMLeaders workshops are carefully curated to provide you with the latest strategies, tools, and insights needed to take your affiliate program to new heights.
Learn the latest trends and tactics from industry experts
Here Are the Top Reasons Why You Should Attend
Unlock New Affiliate Management Skills and Opportunities
Discover how to find and quantify new affiliates, even if you believe you’ve tapped into all potential partners. Our curated lectures will unveil innovative techniques to expand your affiliate recruitment, build your loyalty network and attract new partners and traffic sources.
Master Global Recruitment & Management Strategies
Learn the essential tools and techniques every affiliate manager should know to recruit affiliates both locally and globally. We’ll provide insights on reaching untapped markets and building a diverse and thriving affiliate program base.
Nail the Art of Effective Program Marketing
Get the inside scoop from industry experts. This is about gaining momentum and leveraging our Chatham House Rules as we take you deep into the psychology of sales and commercial negotiations to optimize your affiliate program’s marketing efforts. Unleash the power of persuasion and increase your program’s appeal to potential affiliates.
Understand Affiliate Marketing & All newest tools, tips and trends:
Empower yourself with the knowledge of how to best understand affiliates and tailor your program proposition to cater to their needs. Gain a competitive edge by positioning your program effectively in the affiliate marketing landscape.
Access to Expert Round Tables & Program Triage Sessions:
Our exclusive round table session allows you to sit down with experienced practitioners who will address your program’s challenges on the spot. Help you get the answers you require to move forward and benefit from personalized solutions and actionable advice to boost your program and partner performance.
Embrace New Trends and Technologies
Stay ahead of the game with our in-depth experts Panel Discussion on the latest trends in affiliate program management. Learn how AI is revolutionizing the industry and explore ways to update your terms and conditions for partner content creation.
AMLeaders Workshop Agenda
09:00
Arrival & Welcome
09:15 - 10:00
Workshop 1 - The Chatham House Rules Panel - Navigating the Evolving Landscape of Affiliate & Performance Marketing
Start your day with industry veterans giving you the inside scoop on what this industry is facing in 2024 and how to navigate the changes ahead. This conversation is delivered under the guise of a Chatham House Rules Agreement! This is a strictly “No Fluff” session! You’ll get just honest advice and real insights and opinions are given!
Moderator:
Moderator: Laura Press (PXA – impact.com)
Panelists:
Charlie Calabrese, President, (All Inclusive Marketing)
Gayla Huber, President, (IntegriShield)
Talar Malakian, CMO, (Phonexa)
Jeremy Aaronson, Chief Revenue Officer (UpSellit)
10:00-11:00
Masterclass - Learn the art of social selling , personal branding and attract new partnerships into your affiliate program with ease!
How to market and sell your affiliate program attracting new publishers, by leveraging the power of your own personal brand.
Workshop Lecturer:
Dean Seddon, Founder (Maverrik.io)
Lee-Ann Johnstone & Leanna Klyne, (Affiverse)
Refreshments Break
Afternoon Tea & Coffee
11:15-12:00
Workshop 3 - Rethink. Reimagine. Reignite: Building an Unbreakable Affiliate Growth Engine in Today's Complex Ecosystem
Ditch the tired tactics and ignite explosive growth in your affiliate program! This masterclass equips you with the 5-Step Flywheel Framework: uncover hidden partner gems, harness AI-powered automations, and future-proof your affiliate growth strategy amidst current industry shifts. Leave with actionable tactics, fresh inspiration, and plan to propel your affiliate program forward to the next level. Don’t miss this chance to rethink, reimagine, and reignite your affiliate success!
Workshop Lecturers:
Lee-Ann Johnstone & Leanna Klyne (Affiverse)
12:00-13:00
Workshop 4 - Affiliate Program Triage
Triage your affiliate program with industry veterans
Tap into years of industry expertise with a selection of industry veterans who will help solve and overcome your current program challenges – quickly. This is a practical hands-on triage experience that offers you access to decades of experience and an opportunity to build a growth strategy that will help you fast track all aspects of your affiliate program straight after you leave this event!
Table 1 : Tracking & Incrementality & Fraud Management Tactics
Stephanie Harris, CEO, (PartnerCentric)
Table 2: Future Forward & Economies of scale in a fractured partnership economy
Lee-Ann Johnstone, Founder, (Affiverse)
Leanna Klyne, Head of Agency Services, (Affiverse)
Table 3: B2B Brand Swaps – Getting Partnerships Unlocked
Matt Frary, CEO, (The Partner Agency)
Table 4: Leveraging AI for outreach and discovery – Tips, Tools, Tricks
Wade Tonkin, Director, Global Affiliate Marketing, (Fanatics, Inc)
Table 5: Recruitment, Tools, Best Partnership Outreach Approaches
Dustin Howes, Co-Founder, (Affistash)
Enjoy Post Event Networking - Together
We’ll be announcing the full details of each workshop as mentioned in the agenda along with showcasing the Panelists, Presenters and masterClass speakers you will meet – soon!
Secure Your Seat Early as Places are Limited!
Don’t miss out on this invaluable opportunity to transform your affiliate program and network with industry experts. Seats are limited, so secure yours at PI LIVE today! Join us at the forefront of affiliate program management and take your program to unparalleled success! We look forward to seeing you there.
Meet Your AMLeaders Workshop hosts
Lee-Ann Johnstone
Founder (Affiverse)
“Affiliate Marketing is a vocation & not a 9-5 job!”
Lee-Ann is an industry veteran with over 22 years of experience working in Affiliate Marketing both brand, agency and network side. She founded Affiverse, a performance marketing agency in 2019 to help brands excel in launching, scaling and growing successful affiliate programs and is passionate about helping the world to do affiliate marketing better! From managing blue chip brands and start up companies across multiple industries to hosting the fastest growing Affiliate Marketing podcast in the world, Lee-Ann is a thought leader, mentor and coach to 100s of Affiliate Program Managers via her AMPP MasterMind and is joining AMLeaders to help support industry leadership get the support they need to keep their programs growing!
Leanna Klyne
Head of Agency Services (Affiverse)
“There’s no such thing as a bad affiliate, just bad affiliate management.”
With 15+ years of Affiliate Program Management experience behind her belt – she’s seen it all. Leanna heads up the Affiverse agency division and has been helping brands launch, scale and grow successful affiliate programs across multiple sectors for the past 4 years since joining the Affiverse senior leadership team. A frequent speaker on stage specializing in program management and administrative functions, her previous experience managing a leading fintech brand across a global market from humble beginnings to multi million dollar revenues, feeds into the course work that is curated for AMLeaders who require a tactical approach to improving day to day administrative tasks.
AMLeaders Speakers
Check back often, more coming soon!
Dean Seddon
Founder (Maverrik.io)
“Building Your personal brand is an untapped lever to your Affiliate Program success!”
Dean founded Maverrik (then called Maverick) in 2014 as a consultancy and business development company. Having delivered growth in several small and large businesses, he embarked on building an organization which would help businesses cut through the fog and grow people, sales and profit. Dean is a practical, hands-on business speaker and trainer. Supported by the Maverrik team, Dean speaks at over 100 events per year, consults with large and small businesses across the world and is passionate about getting results for people.
Matt Frary
The Partner Agency
Matt has built 5 companies in the affiliate space, with a successful exit from each, building value for his Clients and shareholders over several decades. He started in 1999 working for eBags.com helping to build affiliate marketing initiatives and launching an affiliate shopping portal for charity called Kickstart. Matt has launched thousands of brands, most notably ones like Dollar Shave Club, Manscaped, Fab Fit Fun, Paramount+ and many, many more. Matt now focuses on driving value for Business to Business SaaS companies at The Partner Agency by providing critical growth experience and partnership marketing management services. He is a regular advocate of Partnerships and growth marketing.
Gayla Huber
President (Integrishield)
Charlie Calabrese
President (All Inclusive Marketing)
Charlie brings a wealth of experience and expertise in digital and performance marketing to AIM, having held prominent positions at Buy.at, Awin, and most recently Partnerize. With a remarkable track record spanning 15 years, Charlie’s appointment aligns seamlessly with AIM’s mission and vision, emphasizing innovation, strategic thinking, and data-driven insights.
Talar Malakian
CMO (Phonexa)
Talar Malakian is the Chief Marketing Officer at Phonexa. She oversees planning, development and execution of marketing and advertising initiatives for the global performance marketing software company.
Malakian is a marketing leader who’s previously been a go-to-market advisor and demand generation leader for high-growth companies in B2B enterprise SaaS and emerging tech. She’s helped purpose-driven companies build meaningful brands and pipeline acceleration programs spanning the customer flywheel to create velocity and drive customer acquisition at scale both as a consultant and in-house marketing leader. Malakian has extensive B2B SaaS enterprise and mid-market strategic marketing expertise across a broad range of marketing capabilities and functions.
Before joining Phonexa, Malakian led go-to-market and marketing strategy at Metaplex and RECUR. She earned a Bachelor of Arts degree in English from UC Irvine and an Executive MBA from Pepperdine University.
Stephanie Harris
CEO (PartnerCentric)
Jeremy Aaronson
Chief Revenue Officer (UpSellit)
Wade Tonkin
Director, global affiliate marketing (fanatics, inc.)
Affiliate Manager with http://Etera.com – launched Linkshare based affiliate program and managed it as one of the few profitable entities in the company before company dot-bomb collapse
Affiliate Manager with Team Affiliate/Kowabunga Techologies – was lead affiliate manager with responsibility for up to 7 client accounts, built affiliate program for Intrigue Learning from 250-1500+ sales monthly
Sales Director with Kowabunga Technologies – was sales lead for two years and focused on new client acquisition for affiliate marketing software, affiliate management and consulting services and email marketing solutions.
Director of Sales, North America at Forge Business – was responsible for US based sales and marketing for international Online Marketing Services agency.
Founder/Partner GTO Management – responsible for customer acquisition, providing affiliate marketing consulting and management services.
Specialties: Affiliate program consulting, retail affiliate program management, affiliate recruiting, media partnerships, sales(inside and outside).
Laura Press
PXA - (impact.com)
As the Head of Affiliate and Partnerships Education at PXA, Laura leads the initiative to make the Partnerships Experience Academy (PXA) the global standard accreditation within partnerships education. In 2022, she joined impact.com to help build and create engaging content for PXA, an education center designed to inspire, educate, and empower people to form meaningful and productive partnerships. Laura has been part of the affiliate industry since 2010 serving on all sides of the business, with a majority of her time spent in the publisher landscape.
Dustin Howes
Co-Founder - (Affistash)
Dustin Howes is a partnership nerd spreading the good word about performance marketing. With 14 years in digital marketing, his love for affiliate and entrepreneurship has yielded a diverse set of roles in the industry today:
VP of Client Strategy > East 5th Avenue Affiliate Agency, Co-founder of Affistash > Affiliate partner recruitment software, Nerderator of Affiliate Nerd Out podcast, Chief Coach of Performance Marketing Manager > Affiliate manager community
AMLeaders FAQ
The workshops at AMLeaders – are designed for anyone operating an affiliate program whether you work at a brand, via an agency, at a network or in an e-commerce store. Everyone is welcome to come and learn about what’s new and trending in Affiliate Program Management and Partnership Marketing
The full agenda and speakers / masterclass teachers will be announced ahead of each event, the website will detail a short agenda and speakers and topics will be updated in due course.
You can book your AMLeaders ticket securely online.
Tickets to attend the AMLeader Workshop cost Early Bird (Runs Until 15 March) $495+ VAT / Main Ticket Price (Runs from 15 March till the 15 April) $695 + VAT per delegate
Got More Questions?
Drop us an email: lj@affiverse.com to find out more about the AMLeaders training workshops, sponsorship opportunities or to apply for speaker slots at future training events.
Gayla brings two decades of expertise to advise clients across multiple industries in challenges related to compliance, regulations, brand management, lead generation and data analytics. Her affiliate management background gives her compliance monitoring clients insights into lead generation activities and a unique approach to solving marketing issues. For over a decade she has been leading innovation and developing new technology to support highly regulated industries. Dedicated to the growth of her client’s industries, she provides compliance expertise, self-regulation programs, and training for their employees and partners.