Rhys has nine years of experience in the digital media and paid social. In his role as Head of Social, Performics @ Zenith, Rhys is responsible for a multi-award winning social practice, comprising of 25+ paid social experts, 20+ clients, spanning a broad range of brand verticals. Rhys has proven experience delivering effective social media strategies across established and emerging social channels, and is well versed in how best to drive and measure ROI for clients in the ever-evolving digital, mobile and social landscape.