Charlotte Swead

Senior Digital Marketing Manager - Lead, Depop

Over the last 2 years, I’ve managed the Digital Marketing Team here at Depop. Covering Performance and Brand Marketing initiatives has driven Depop to new heights of success and made my job incredibly interesting and dynamic. In the past, I’ve worked in the travel, startup and agency space.

All Sessions by Charlotte Swead

  • DAY 2

    20th October

  • 09:30  - 10:00
    As a marketer, you are always hearing about the emotional vs the rational, the long game vs the short game, brand vs performance. This talk will be looking at how pitting these two against each other may not be to the success of the brand. The session will look at: - How to move away from an outcome-based model and think more long term to safeguard the future of affiliate? - Whether a completely integrated marketing mix is even achievable? - How can MMM (Marketing Mix Modelling) help create a transparent and balanced marketing program?
    Paid Media
    Pyramid Stage
    Strategy
    Thought-Leadership
    Where
    Tipser Pyramid Stage




Share

Charlotte Swead
PARTNER PROFILE
Close