Passionate about changing mentalities, Pedro loves to face challenges and solve them with creative and unexpected solutions. After working with Microsoft, Unilever, Sainsbury´s, HM Government, Specsavers and SAP, Pedro is now the Executive Director of Performance at OMD EMEA. Pedro has already contributed to multiple awards wins for his clients with Innovative and Creative work – Campaign Media Awards, Media Week Awards, Campaign Tech Awards, Festival of Media Global and a Grand Prix at WARC Media Awards.