Responsible for HSBC UK’s Group Affiliate Marketing, Laura’s experience and expertise is unique. Driving the strategy across multiple brands, including HSBC Retail & Corporate, first direct & M&S Financial Services, and multiple product lines, she’s consistently pushed the boundaries of the channel to create a best in class affiliate programme. Achieving significant growth in acquisitions, and bringing exclusives to market, she is often involved in cross-country Digital initiatives to implement best-practice ways of working.