Blitzscaling Partnerships: How to Optimise the Channel to Outpace the Competition
2:50 - 3:20
The rise of digital innovation and ecommerce adoption in the last two years means consumers are everywhere, creating the need for brands to be omnipresent to interact and create touch points along the buying journey, from discovery through to purchase. But where online acceleration is reducing the window for competitive advantage, how can blitzscaling keep you ahead of the pack in the increasingly diluted affiliate channel? It’s time for marketers to fundamentally rethink how they reach their target audience in the moments of influence that matter most and expand, adapt, and enhance the mediums they use, and fast.
In this session, Co-Founder and SVP of Sales EMEA for Partnerize, Sean Sewell and Floris Westerik, Affiliate Marketing & Partnership Consultant and Founder of consultancy group, AMPC are joined by Sakshi Anand, Vice President of Growth at the online fashion outlet, Otrium as they discuss the blueprint to achieving partnership success at lightning speed. Join as they outline what to do both in your organisation and externally to launch fast, safe partnership programs with the scope to optimise and scale at speed to meet the expectations of a landscape of increased consumer control.