Ricky Ray Butler

The media and entertainment industry is experiencing massive change by way of decentralization, with new platforms and creators emerging every day. While decentralization has tremendous opportunity to shift the balance of power from a few, select major companies to content creators, it also comes with pain points, including the need for technology and data-driven systems to navigate the vast ocean of influencer marketing. The simple truth is that the growing rate of content creation and distribution far exceeds what any human can feasibly process. For brands specifically, navigating a decentralized entertainment landscape can be overwhelming — how do you decide where to invest marketing dollars in a world of endless content options, cross-platform content, exclusivity and waning viewer attention? You'll learn: - About the current state of advertising and how decentralization has fueled the shift in power from centralized institutions into the hands of artists, influencers, and creators. - How AI and machine learning technology are sifting through the vast amounts of content and data in advertising to provide insights that have far surpassed what the human brain can comprehend. - How brands can build more precise campaigns with clear ROI through leveraging data-driven systems and creating consensus among brands, creators, and audiences.