Pedro Ramos

Executive Director, Performance, OMD EMEA

Passionate about changing mentalities, Pedro loves to face challenges and solve them with creative and unexpected solutions. After working with Microsoft, Unilever, Sainsbury´s, HM Government, Specsavers and SAP, Pedro is now the Executive Director of Performance at OMD EMEA. Pedro has already contributed to multiple awards wins for his clients with Innovative and Creative work – Campaign Media Awards, Media Week Awards, Campaign Tech Awards, Festival of Media Global and a Grand Prix at WARC Media Awards.

All Sessions by Pedro Ramos

  • DAY 1

    19th October

  • 10:20  - 10:50
    There are ups and downs in everything, but these two worlds - Creative and Performance - are not about easy relationships. Let’s get to know their history and see where they hate each other, where they argue and where they are happy. Because for any of these phases, there is a right moment, a right audience and an image worth a thousand words.
    Collaboration
    Industry Insight
    Main Stage
    Paid Media
    ROI Optimisation
    Strategy
    Where
    Rakuten Stage

  • DAY 2

    20th October

  • 09:30  - 10:00
    As a marketer, you are always hearing about the emotional vs the rational, the long game vs the short game, brand vs performance. This talk will be looking at how pitting these two against each other may not be to the success of the brand. The session will look at: - How to move away from an outcome-based model and think more long term to safeguard the future of affiliate? - Whether a completely integrated marketing mix is even achievable? - How can MMM (Marketing Mix Modelling) help create a transparent and balanced marketing program?
    Paid Media
    Pyramid Stage
    Strategy
    Thought-Leadership
    Where
    Tipser Pyramid Stage




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