Niamh Butler-Walton is the Staff Writer for PerformanceIN. With a strong background in journalism, Niamh enjoys keeping up-to-date with, and covering, the newest industry trends.
All Sessions by Niamh Butler-Walton
DAY 2
20th October
3:40
How to...Integrate Influencers into a Performance-Based Model
3:40 - 4:10
In this live recording of PerformanceIN's How to Podcast, Niamh Butler-Walton will be chatting to Robin Ward, Head of Sales at LTK. The pair will be discussing influencers, why brands would choose to use them over more traditional publishers, the best practises for an integrated influencer marketing strategy and the future of creator commerce.