Mel Blue

Director of Affiliate Marketing, Optimus Performance Marketing

Mel is the Director of Affiliate Marketing at Optimus-pm, overseeing the team and managing a portfolio of accounts, with affiliate programmes which range from the UK to the rest of Europe, US and beyond. She has a solid understanding of what works, what doesn’t, and how to adapt to various marketing and client needs, all the while maintaining strong partnerships with publishers. This year Mel won the Industry Rising Star award at the PMAs and she continues to learn and get to grips with new developments in the affiliate channel.

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All Sessions by Mel Blue

  • DAY 1

    19th October

  • 2:50  - 3:20
    Without the time or the right resources, it can be easy to get activity running on your affiliate programme, set it, and forget it. This strategy (if you can call it a strategy) leaves countless opportunities and solutions by the wayside and can seriously limit the success of your affiliate channel. In this session, Mel Blue from Optimus Performance Marketing will discuss how we should move towards a strategy that is continually tested and reviewed and how this can be done successfully. Can new objectives be effectively met by the affiliate channel? Do current processes still work for the brand? Can we reduce costs, stretch basket size or simply drive more sales? Analysing results and previous performance to understand what works, what doesn’t and what should be tested again enables us to grow an efficient, well-rounded affiliate programme that offers endless learning opportunities.
    Affiliate Marketing
    Data & Customer Journey
    Pyramid Stage
    ROI Optimisation
    Thought-Leadership
    Where
    Tipser Pyramid Stage




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