Max has been with Incubeta for 8 years. Previously heading up our market-leading performance marketing function he has now moved into a new role as Director of Innovation heading up new product development across the business within media, tech and creative including our new award-winning products such as Seamless Search and our proprietary Amazon and Retail Management based solutions.
Max is a firm believer in the value of aligning the incentives of the partners you work with and has made it his mission to find a way to bring a performance element to traditionally non-performance focussed channels. It’s this commitment to expand the scope of performance marketing which led to him being named in PerformanceIn’s Top 50 Most Influential People in Performance Marketing in 2019.