Dylan James

Associate Director, Lloyds Banking Group

Dylan currently leads the external digital acquisition channel for Lloyds Banking Group’s Commercial and Business Banking divisions. Responsible for identifying strategic opportunities to gain customers through digital performance channels inc. comparison, affiliates and paid search. A BAFTA Award-winning digital specialist and Chartered Marketer, Dylan has worked in the digital media and marketing industry for over 18 years, having previously worked at the BBC where he created a number of successful multi-channel campaigns.

All Sessions by Dylan James

  • DAY 2

    20th October

  • 12:00  - 12:30
    The pandemic has forced the shift online, and in turn this has raised the profile of the affiliate channel for many brands, meaning more C-suite stakeholders scrutinising what it has to offer and liking what they see. This in turn is leading to greater investment in the channel than ever before and in this session, the speakers will share insights on their journey, expectations, and aspirations of what the channel will do for them as we head into 2022. You'll learn: - What changes have mattered most to propel performance - What the C-suite is are most interested in - What key trends these market leaders expect from the channel
    Data & Customer Journey
    Digital Transformation
    Future-Gazing
    Industry Insight
    Pyramid Stage
    Strategy
    Thought-Leadership
    Where
    Tipser Pyramid Stage




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