Helen Southgate

Managing Director, EMEA and APAC, Acceleration Partners

Helen Southgate, Managing Director EMEA and APAC, Acceleration Partners
Helen has nearly 20 years’ experience in the digital marketing sector across high-growth companies, working affiliate network, client and agency side. Helen is currently the Managing Director of Acceleration Partners for EMEA and APAC. She launched the EMEA part of the business in 2017 and took on the APAC region in 2019. Helen previously served as Managing Director at affilinet, one of the largest European affiliate marketing networks and on the digital marketing team at Sky PLC. In her spare time, she likes to cycle up and down hills and support her home football club, Norwich City.

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All Sessions by Helen Southgate

  • DAY 1

    19th October

  • 2:00  - 2:30
    The unique selling point of the affiliate channel is that it is a model that pays out on performance only. As traditional affiliate marketing becomes part of the wider partnership ecosystem and we see the blurred lines between traditionally brand-led channels such as influencer and mass media, what does this mean for the original outcomes-based channel of choice? And how can this shift benefit all industry stakeholders? In this session, Helen and Lisa will explore and discuss how outcomes-based marketing is securing higher marketing budgets and why it will be the go-to channel for all brands in the future. They will refer to current case studies and successes from APs 170+ global client base.
    Affiliate Marketing
    Collaboration
    Future-Gazing
    Main Stage
    Thought-Leadership
    Where
    Rakuten Stage




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Helen Southgate
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