Heather Peebles

Head of Affiliate Partnerships, Reward Gateway

Heather manages the global affiliate partnerships team at Reward Gateway, the leading employee engagement platform for businesses to attract, engage and retain potential and current employees. She co-founded the Publisher Board in 2019 with the mission to maintain and improve affiliate standards whilst promoting best practices. She has worked closely with networks and SaaS platforms during the pandemic to continue this work and address concerns within the channel around tracking, validations and payments etc. She has raised much-needed awareness of topics such as in-app tracking and the benefits of advertisers having this enabled.

All Sessions by Heather Peebles

  • DAY 1

    19th October

  • 09:20  - 09:30
    Our expert chair will welcome the delegates to a day packed full of exciting sessons, and touch upon the themes for the day.
    Pyramid Stage
    Where
    Tipser Pyramid Stage

  • 11:10  - 11:40
    Attribution is a topic that seems as old as the hills within the performance marketing landscape, and yet it still seems to be a bone of contention for many key players. The move away from last touch does seem to have stuck, but the new 'in vogue' model of multi-touch doesn't seem to come without its own issues. This panel will be an open debate that spans the industry, and asks the important questions: - Is multi-touch attribution disruptive to the customer journey? - Is there such a thing as 'right customer behaviour'? - How can brands and retailers make sure that they are being fair? - With the advance of cookie depreciation, what is the future of cross-platform measurement?
    Affiliate Marketing
    Collaboration
    Data & Customer Journey
    Future-Gazing
    Pyramid Stage
    Where
    Tipser Pyramid Stage




Share

Heather Peebles
PARTNER PROFILE
Close