Hanan Maayan

Being a publisher isn’t always easy. Competition is high, commissions are low, and Google’s SEO lottery can make or break your business on a monthly basis. But when you get it right, the results can be outstanding. This session will feature the inspiring stories of three outstanding individuals that have founded their own publisher businesses. Expect to hear how they faced the challenges of our continually evolving industry head on, how they carved their own path creating value for advertisers and how they grew from one man band to established enterprise. By attending this session, you will: - Discover first hand accounts of growing a publisher business - Learn how to overcome the evolving industry - Be inspired by the potential of performance marketing