I’m a seasoned marketing and communications professional with experience across the FMCG and Leisure sectors, currently leading a brilliant team at Starbucks.
All Sessions by Darren Quinton
How Community Commerce Is Driving New Kinds of Shopping on Digital Platforms
11:10 - 11:40
TikTok is home to a new kind of shopping culture: Community Commerce is the blend of community, entertainment, and shopping that makes product discovery so unique on TikTok. Just one example of Community Commerce in action is the #TikTokMadeMeBuyIt hashtag, which showcases the products the community discovered on TikTok and has generated over 4.5B views to-date. Countless brands have reaped the benefits of community-driven, organic trends on the platform like #TikTokMadeMeBuyIt through real-time engagement and action. In this session hear from TikTok on how over the past year, brands have experienced the power that TikTok’s community and platform can unleash for their businesses and ultimately, their bottom line.