Chikay Lo

Head of Global Growth and Marketing Partnerships, Cult Beauty

Chikay is a multi-award-winning marketer with over 9 years of experience working within the luxury and beauty ecommerce space. She has been with Cult Beauty for over 6 and a half years where she has built a team which now looks over the Global Growth, Influencer, Affiliate and Partnerships strategy for the business. Cult Beauty is the insider’s guide to the world’s best beauty products. From skin care to make up, each of the beauty products is chosen by our world-class expert panel for its efficacy and stand-alone brilliance.

All Sessions by Chikay Lo

  • DAY 1

    19th October

  • 11:10  - 11:40
    Attribution is a topic that seems as old as the hills within the performance marketing landscape, and yet it still seems to be a bone of contention for many key players. The move away from last touch does seem to have stuck, but the new 'in vogue' model of multi-touch doesn't seem to come without its own issues. This panel will be an open debate that spans the industry, and asks the important questions: - Is multi-touch attribution disruptive to the customer journey? - Is there such a thing as 'right customer behaviour'? - How can brands and retailers make sure that they are being fair? - With the advance of cookie depreciation, what is the future of cross-platform measurement?
    Affiliate Marketing
    Collaboration
    Data & Customer Journey
    Future-Gazing
    Pyramid Stage
    Where
    Tipser Pyramid Stage




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Chikay Lo
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