Carolina Paradas

Head of Strategic Partnerships, Swapi

Winner of Entrepreneur of The Year 2020 at the CO2 Awards & Top 50 Industry Players 2020 at PerformanceIN 50.

Carolina is the Head of Strategic Partnerships at new fintech start up Swapi. Over the past 7 years Carolina has worked across different agency, advertiser roles and now publisher role, giving her a 360 view of the industry and key valuable insight into the performance marketing ecosystem.

Carolina will now be responsible for Swapi’s expansion into international territories while also handling all affiliate relationships across the 100+ brands.

All Sessions by Carolina Paradas

  • DAY 1

    19th October

  • 09:30am  - 10:00am
    With spend on affiliate marketing in the UK increasing by 10% year-on-year, brands need to evolve and innovate their affiliate programmes to drive performance. Drawing on insights from The Rakuten Advertising International Collective – a panel of global affiliate experts – and our 5-Stage Blueprint for High-Performance Affiliate Marketing, this session will feature a 360 view from industry experts from across the globe and industry. The panel aims to provide actionable strategies and best practices to help attendees build high-performing integrated campaigns.
    Affiliate Marketing
    Industry Insight
    Main Stage
    Strategy
    Where
    Rakuten Stage




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Carolina Paradas
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