Andrea has over 6 years experience working with Paid Social in the UK and the Nordics. Currently she is working as a Paid Social Lead at the HSBC UK Digital Hub, looking after the Social Channel performance for the UK brands within the group.
All Sessions by Andrea Fenel
Brand and Performance: How Can They Work Together?
09:30 - 10:00
As a marketer, you are always hearing about the emotional vs the rational, the long game vs the short game, brand vs performance. This talk will be looking at how pitting these two against each other may not be to the success of the brand.
The session will look at:
- How to move away from an outcome-based model and think more long term to safeguard the future of affiliate?
- Whether a completely integrated marketing mix is even achievable?
- How can MMM (Marketing Mix Modelling) help create a transparent and balanced marketing program?