Andrea Fenel

Paid Social Media Lead, HSBC UK

Andrea has over 6 years experience working with Paid Social in the UK and the Nordics. Currently she is working as a Paid Social Lead at the HSBC UK Digital Hub, looking after the Social Channel performance for the UK brands within the group.

All Sessions by Andrea Fenel

  • DAY 2

    20th October

  • 09:30  - 10:00
    As a marketer, you are always hearing about the emotional vs the rational, the long game vs the short game, brand vs performance. This talk will be looking at how pitting these two against each other may not be to the success of the brand. The session will look at: - How to move away from an outcome-based model and think more long term to safeguard the future of affiliate? - Whether a completely integrated marketing mix is even achievable? - How can MMM (Marketing Mix Modelling) help create a transparent and balanced marketing program?
    Paid Media
    Pyramid Stage
    Strategy
    Thought-Leadership
    Where
    Tipser Pyramid Stage




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Andrea Fenel
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