Alex Markov

Founder and CEO, Refersion

Alex Markov is the CEO and cofounder of Refersion, a leading performance marketing platform for ecommerce brands. An entrepreneur from an early age, Alex showed a passion for performance marketing and brought his vision of an all-in-one affiliate marketing software to life with Refersion. His passion for building a strong team within a positive and safe work environment can be seen among Refersioners. Alex graduated from Pace University and began his career in affiliate marketing with Rakuten (formerly LinkShare). When he isn’t leading Refersion, he can be found with his mini goldendoodle, Hank.

All Sessions by Alex Markov

  • DAY 1

    19th October

  • 11:10  - 11:40
    Attribution is a topic that seems as old as the hills within the performance marketing landscape, and yet it still seems to be a bone of contention for many key players. The move away from last touch does seem to have stuck, but the new 'in vogue' model of multi-touch doesn't seem to come without its own issues. This panel will be an open debate that spans the industry, and asks the important questions: - Is multi-touch attribution disruptive to the customer journey? - Is there such a thing as 'right customer behaviour'? - How can brands and retailers make sure that they are being fair? - With the advance of cookie depreciation, what is the future of cross-platform measurement?
    Affiliate Marketing
    Collaboration
    Data & Customer Journey
    Future-Gazing
    Pyramid Stage
    Where
    Tipser Pyramid Stage




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Alex Markov
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