Panel Positions Open Now For PI LIVE Europe 2025
As an industry event, we rely on people being brave enough to put their hand up, and say ‘this year’s my year’. We’re looking for fresh voices that are ready to challenge how the industry is viewed, how it views itself, and where it’s heading next. Our stages go beyond a platform, they’re an inflection point for the next 12 months in performance marketing.
First time panellist? We’ve got you!
We are over the moon to announce our partnership with ‘Good Shout’ agency, offering all our panellists complimentary access to their exceptional ‘How to be a good panellist’ course. If you have held back from putting yourself forward for something like this before, because you were unsure on where to start, then fear not, this course will equip you with everything that you need to gain the confidence for your first ever session.
We have spent time with our outstanding advisory board bringing sessions together built from the frustrations and triumphs of this vibrant industry. From the eight sessions that we have created, you can submit yourself for one (or more!), and give us a line on why you – what makes your perspective unique/what’s your hot-take?
the process
- View and select the panel(s) that suit your expertise.
- Give us a reason to select you (please think outside the box!)
- We will select up to 3 panellists for each panel
- We will let you know if you have been selected by the 16th July
- Should you be selected, you will have a call with our Head of Content, Kate Maddocks, and you can ask any questions you may have at this point
The Topics
The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility
AI is rewriting the rules of online discovery, and if it doesn’t watch its step, affiliate marketing is at risk of being left behind. From Google’s Helpful Content Update to AI-generated search answers and the rise of closed ecosystems, traditional traffic sources are drying up. Join us to explore how affiliate marketers can adapt, survive, and thrive in a world where SEO is being replaced by AI-driven curation and consumer journeys are increasingly locked inside walled gardens.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbors grey areas that threaten brand safety and program integrity.
This session peels back the layers, with experts from across the industry discussing where fraud hides and how it evolves. With estimates from the ANA and PwC suggesting global ad fraud costs marketers over $100 billion annually, and affiliate programs not immune, it’s time for a clear-eyed look at the vulnerabilities and what to do about them.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising expectations around validation and compliance?
This session puts CLOs under the microscope, inviting experts from across the ecosystem, brands, platforms, and publishers, to debate their true value, challenges, and future in the partnership economy.
The Evolution of Creator Commerce
The creator economy is entering a new era, one where influence alone isn’t enough. Today’s top creators aren’t just brand storytellers; they’re revenue-driving partners, operating at the intersection of content, commerce, and performance.
As the lines blur between influencer, affiliate, and publisher, a new hybrid model is taking shape, one that merges storytelling with strategy and scale. From rev-share deals to shoppable content and paid media amplification, creators are stepping into roles once reserved for traditional performance partners.
Red Tape, Real Risk: Navigating Compliance in the New Era of Affiliate
As affiliate marketing expands into regulated sectors and subscription-based models, compliance is no longer a box-ticking exercise, it’s business-critical. With new restrictions from regulators like Ofcom, the CMA, and the ICO, alongside mounting pressure from HFSS laws and the deprecation of third-party cookies, brands and partners must urgently rethink how transparency and trust are operationalised across the channel.
This session unpacks the evolving regulatory landscape across the UK and EU, with a focus on what it means for affiliate and partnership marketing in practice, not just policy.
The Reverse Affiliate: How Brands Are Becoming the Publishers
Affiliate is no longer a one-way street. In a bold shift, brands are flipping the model, monetising their own audiences, content, and checkout ecosystems through commerce media strategies that echo the very principles of affiliate marketing.
This session explores the rise of the ‘reverse affiliate’ model, where brands act as publishers, unlocking new revenue streams by leveraging owned media to drive third-party sales, promote partners, or amplify supplier marketing. As the lines blur between advertiser, publisher, and partner, this session will unpack the next frontier of performance: brands as media owners, revenue drivers, and power players in the affiliate value chain.
Don’t Go! Redefining Affiliate’s Role in Retention
Affiliate has traditionally been all about acquisition, but with rising churn and tougher competition, brands are starting to think more seriously about what happens after the conversion. As subscription models grow and customer loyalty becomes harder to earn, can affiliate play a role in keeping customers too?
This session explores how retention fits into the performance mix, from choosing the right partners and reward models, to building stickier post-purchase journeys. We’ll also look at how CRM and loyalty channels like email, SMS and content can work alongside affiliate to drive long-term value.
Who Owns the Truth? Fixing Tracking and Attribution for the Next Era of Affiliate
Tracking is no longer just a technical issue, it’s a strategic battleground. Between unreliable analytics platforms, complex attribution paths, and rising legal scrutiny, marketers face growing pressure to justify performance with clarity. This session brings together brand-side, network, and SaaS perspectives to unpack why tracking remains broken for many affiliate teams, and what can actually be done to fix it.
We’ll explore the evolution from GA4 to more advanced attribution tools, the growing role of BI teams, and how advertiser-side realities like legal, compliance, and internal politics are slowing progress.
Interested?
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