Pull Up a Chair for Connection & Collaborative Learning
- Top Floor, The Walrus & Carpenter - right opposite PI LIVE Europe
This year, we’re introducing something new and special to PI LIVE Europe: The Partner’s Arms.
We’ve taken over the top floor of the Walrus & Carpenter pub, directly across from the venue, transforming it into a premium, private space for curated networking, collaborative learning, and focused conversations.
With capacity for up to 100 people, a private bar, flexible seating, and full AV, this is where smaller, high-value gatherings can happen without the buzz of the show floor. Perfect for diving deep into emerging topics, sparking new ideas, and connecting with people who share your interests.
Why It’s a Game-Changer
PI LIVE has always been about connecting the partnership marketing community, but The Partner’s Arms takes that mission to the next level.
By creating an intimate, off-floor environment, we can:
- Explore new and fast-moving topics in a more interactive way
- Encourage two-way dialogue and idea sharing
- Bring together specialists, innovators, and curious minds from across the industry
- Offer a relaxed, informal setting that makes building relationships feel natural
Confirmed Collaborative Learning Sessions
Retail Media - The New Revenue Frontier
Retail media is one of the fastest-growing areas in digital marketing, and its influence on performance partnerships is only getting stronger. This session will explore how brands, retailers, and tech platforms can tap into retail media opportunities – from monetising first-party data to integrating with affiliate strategies. Expect a collaborative discussion that surfaces practical insights, emerging best practices, and fresh partnership angles.
Why it’s on the agenda: Retail media is transforming the way advertisers and partners work together, and our community needs to be ahead of the curve. This is your chance to compare notes, share wins and challenges, and discover new routes to revenue.
AI in Affiliate Marketing - Opportunity or Overhype?
AI is shaking up content creation, campaign optimisation, and customer targeting – but how can affiliate marketers harness it without falling for the hype? This interactive session will bring together affiliate leaders, tech providers, and publishers to discuss real-world AI applications, pitfalls to avoid, and how to build future-ready strategies.
Why it’s on the agenda: AI is moving fast, and affiliate marketers can’t afford to watch from the sidelines. This is a rare opportunity to exchange ideas and leave with tangible ways to make AI work for you.
More to Come
While most sessions in The Partner’s Arms are still to be announced, you can expect a mix of:
- Vertical-specific meetups
- Workshops and product showcases
- Themed networking events
- Wrap-up mixers to end the day in style
How to Take Part
The Partner’s Arms is open to all PI LIVE Europe attendees, but places are limited. Some sessions will be invite-only, so check the event app closer to the date for the full schedule and booking options.
Interested in hosting a session at The Partner’s Arms? Get in touch with our team to discuss formats, availability, and how we can make it work for you.
