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2025 SPEAKER

Kathryn Rossi

B2B Lead Generation and Growth Marketing Manager

Gannett | USA TODAY Network

Kathryn Rossi is a growth and performance marketing leader with over 13 years of experience helping businesses drive demand, optimize revenue, and align marketing with sales. She specializes in account-based marketing (ABM), paid media, and marketing automation, with a passion for turning data into actionable insights that fuel business growth.
She’s spent her career building acquisition programs, refining lead funnels, and testing innovative approaches to B2B marketing. Kathryn enjoys the challenge of balancing creativity with performance metrics and is always looking for smarter ways to engage the right audience at the right time.
Outside of marketing, she’s an avid traveler, a book enthusiast, and enjoys spending time with her husband and their pets.

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