Topic-led Networking Mixers
Exclusive, curated networking mixers designed around key challenges, trends, and innovations in performance marketing. Each session will focus on a specific topic, bringing together industry leaders, brands, agencies and tech partners to exchange insights, explore solutions, and expand their networks in an engaged & informal setting.
Each mixer will be themed, structured, and lightly facilitated to ensure attendees leave with actionable insights and new connections.
Expect short expert kick-offs, discussion prompts, and ample time for networking.
Wednesday
The Commerce Evolution Mixer
April 23 | 2:00–2:30pm
West Terrace & Lawn
Hosted by
Marshall Nyman, Founder & CEO at NYMO & Co.
Everflow - The Lead Generation Power Hour
April 23 | 3:15–4:00pm
West Terrace & Lawn
The key to success? Quality leads. Meet with industry leaders to exchange insights, discover new acquisition strategies, and discuss the future of lead generation. This is where high revenue connections start, whether you’re looking for new acquisition partners, better optimizations for your funnels or exploring fresh channels.
Sponsored by
The Rise of UGC: Are We Entering a New Era?
April 23 | 4:30 - 5:15pm
West Terrace & Lawn
UGC is exploding – but does it outperform traditional influencer marketing? How can it be scaled effectively? Discuss best practices, unpack performance benchmarks, and how to scale UGC effectively.
Hosted by Molly Tracy, Founder, VRAI
THURSDAY
Connecting the Innovators, The AI & Automation Mixer
April 24 | 2:00–2:45pm
West Terrace & Lawn
AI and automation are redefining performance marketing, from predictive analytics to campaign optimization. Connect with industry leaders to explore cutting-edge advancements, discuss real-world applications, and uncover opportunities in an AI-driven landscape.
Network with innovators shaping the next era of marketing efficiency and intelligence.
Capital One Retail Media Mixer
April 24 | 2:45 - 3:30pm
Capital One Meeting Room
Retail media…it’s so hot right now! Looking to get in on the action? Capital One’s targeted retail media opportunities have seen stellar success at driving brand results in this rapidly growing channel. Mix and mingle with industry peers and learn more from Capital One’s retail media experts over beer, wine, and snacks.
Sponsored by
Cracking Influencer Attribution & Proving ROI Beyond Vanity Metrics
April 24 | 3:30 - 4:15pm
West Terrace & Lawn
Measuring influencer marketing success goes beyond likes and shares – but attribution remains a major challenge. This interactive mixer brings together industry leaders to discuss:
– The metrics that truly matter – how brands can move beyond vanity metrics to measure business impact.
– Fixing the broken attribution model – navigating multi-touch, first-click vs. last-click, and cookieless tracking.
– Proving ROI with confidence – leveraging data-driven strategies to optimize influencer campaigns.
Hosted by Sol Wilkinson, Editorial Manager, Hello Partner
