The affiliate marketing landscape is at a crossroads.
As we enter 2025, shifting consumer expectations, new regulations, and evolving tech are reshaping the game. The days of purely transactional, last-click-driven models are fading, making way for strategies that prioritize value, trust, and sustainability.
PI LIVE USA is where big questions get answered. Do coupons drive long-term value or weaken high-touch partnerships? Is content commerce doomed without search, or is diversification the key? With tracking under scrutiny, how do we balance transparency and performance? Our expert speakers will tackle these and more over two days of debate and insight.
Affiliate marketing has always been an industry of reinvention. Now is the time to adapt, innovate, and redefine what success looks like in 2025 and beyond. Welcome to the conversation. At PI LIVE USA, we can shape the future together.
WHAT’S IN STORE
🎟️ Can Coupons Fit In a Long Term Value Strategy?
In 2025, affiliate marketing is shifting from transactional, coupon-driven tactics to strategic, content-rich partnerships that prioritize value over volume. This session will explore how brands can integrate influencers, content affiliates, and media buying into cohesive programs that foster high-touch, trust-based collaborations for sustainable growth.
🏁 What Makes 2025 the Year for Affiliates to Adapt or Fall Behind?
This year affiliate marketing must evolve to meet the demands of informed, mobile-first, and ethically driven consumers. This session will explore how affiliates can leverage transparency, sustainability, and personalization to create authentic, high-value experiences that resonate with today’s discerning audience.
🔎 The Big Content Commerce Debate: Is Search Over?
Despite setbacks, affiliate marketing has always adapted—but Google’s latest updates have shaken content commerce publishers, leaving the industry divided on the path forward. In this session, industry leaders will debate whether search is truly over or if diversification is the key to survival.
📑 A CheatSheet for the Lead Generation Maze: How to Properly Leverage First Party Data
As brands face increasing pressure to rely on first-party data, those that succeed are mastering personalized, 1:1 customer relationships to maximize LTV. This session will equip you with the tools to refine your lead generation strategy, strengthen your value proposition, and navigate data-driven success.
