Dear friends,

After careful consideration, we’ve made the decision to pause all US-based events for the foreseeable future, including PI LIVE USA and the Partnership Awards.

We’re incredibly proud of what we’ve built with our partners in the US and want to thank everyone who supported our mission to bring a fresh, community-led approach to affiliate partnership marketing events across the Atlantic.

While we saw strong engagement from our core supporters, we didn’t achieve the scale or wider industry backing needed to grow these shows sustainably.

Looking ahead, we’ll be focusing our efforts on expanding our European portfolio, including PI LIVE Europe, CreatorFest, and the Global Performance Marketing Awards – all of which continue to attract a global audience of forward-thinking marketers and partners.

PI LIVE Europe remains our flagship event – and we’d love to welcome you to London this October. Designed for the global partnership, performance, and creator marketing community, it’s where innovation is shared, deals are done, friends are made and strategies are set for the year ahead.

Learn more and register for PI LIVE Europe

This isn’t goodbye. We hope to see many of you at PI LIVE Europe – and no doubt at future pop-ups, affiliate network–organised events, and industry meet-ups in the US.

In the meantime, we’ll continue covering US industry news, insights, and more over on Hello Partner.

With gratitude,

The Hello Partner Team